New microbead-free exfoliating scrub perfect for your derriere!

Xtend-Life Natural Products is breaking away from the perception that exfoliators should only be used as facial cleansers.  
 
The company has experienced growing customer demand for an effective and safe product that can be used on all sensitive parts of the body, including the buttocks and wider décolletage as well as the face. 
 
A plastic microbead-based body scrub from the supermarket is unlikely to get achieve the required results and may dry, damage or tear sensitive skin. Many popular supermarket brands contain dangerous non-biodegradable plastic microbeads which pollute our oceans and waterways.
 
Xtend-Life’s exfoliating scrub removes dead skin cells, helps unclog pores to prevent ingrown hairs, and supports healthy circulation beneath the skin. Best of all, it does so without using environment-damaging plastic microbeads that are prevalent in many beauty products on New Zealand’s bathroom shelves. 
 
The Xtend-Life scrub  combines coarse and fine grinds of rhyolite – a natural volcanic stone pumice – with powdered apple peel to remove dead cells while soothing Jojoba oil, Shea Butter and Kiwifruit extract smooth the skin and form a protective barrier. 
 
“Men and women need to take proper care of their buttocks, just as they do their face,” says Xtend-Life founder and Chairman Warren Matthews.
 
Matthews says: “Although your bottom is unlikely to endure the direct effects of sun and cold weather, under clothing it’s more susceptible to rashes and blemishes due to sweat and synthetic, tight and unbreathable clothing,”   
 
The popularity of gyms and sports such as cycling is also increasing the need to look after the skin on your seat. 
 
“The skin on your bottom is just as important as the skin on your face and it should be regularly exfoliated to remove dead skin cells, improve circulation and prevent the formation of blackheads and spots. But be careful to only use an exfoliate on the buttocks, not internally.  For those supersensitive places warm water and sometimes a very mild soap is all you need,” Warren says.


Photo courtesy of Convergence PR

Xtend-Life’s exfoliating scrub is also priced accordingly, and “a little goes along way”.
 
“It’s an affordable, local and environmentally-friendly alternative to expensive, harsher overseas brands and will leave your bottom feeling irresistibly smooth,” he says. 
 
How often should I exfoliate back there? 
 
Like your face, the exfoliating scrub is not meant to be used daily, but as the seasons change and your skin ages, Xtend-Life recommends: 

• 25 to 35 years - exfoliate once a week
• 35 to 45 years - exfoliate twice a week
• 45+ - exfoliate three to four times a week

What is the concern about plastic microbeads?
 
Xtend-Life Natural Products warns against using mass produced body exfoliating scrubs because many contain harmful plastic microbeads.
 
Plastic microbeads are tiny, non-biodegradable plastic particles made of polyethylene that absorb toxins from pollutants and contaminate the world’s water supply. They pose a significant threat to all marine ecosystems and are readily consumed by various species of aquatic life, passing directly into the food chain.   
 
“Plastic microbeads replaced natural abrasives such as pumice due to their low cost and have made their way into thousands of personal care products,” says Matthews. “These products are washed down drains and enter the world’s water supply where they can survive for more than 100 years.”
 
Xtend-Life refuses to use plastic microbeads in any of its products, formulating its new full body Age-Defying Exfoliator Scrub from naturally-derived volcanic stone pumice and powdered apple peel. The scrub is part of Xtend-Life’s premium skincare range designed for both men and women. With natural exfoliates and gentle cleansing formulation, it can be used on the face, body and booty.
 
The benefits?  

• Refines skin texture while supporting healthy circulation beneath the skin.
• Cleans clogged pores and removes dead skin cells to reveal vibrant skin with a natural glow, and prevents the formation of spots or pimples.
• Deep cleansing with derriere-friendly volcano stone pumice and powdered apple peel.
• Moisturizes below the surface of your skin with exotic Shea Butter and Jojoba Oil leaving your booty feeling soft and smooth.
• Vital nutrients derived from Kiwifruit extract and Pectin from apple peel lower your skins’ pH level to improve skin health and ability to resist bacteria.

“While our exfoliator is suitable for sensitive to normal skin types, it’s formulation of moisture rich emollients, beautifully soothing oils and fruit extracts nourish the skin without leaving it greasy,” says Warren.
 
“The best part is with each and every use, you can feel good knowing that you are not applying toxic chemicals to your skin or contaminating the world’s waterways and oceans.” 
 
To learn more about Xtend-Life’s Age Defying Exfoliating Scrub, visit http://bit.ly/exfoliatingscrub.    
 
The scrub is priced at $31.50 (NZD) for 100ml or Membership price is $28.35.