New global sports product launching in Australia

Herbalife, a global nutrition company, have announced the official launch of two new sports products, CR7 Drive and Formula 1 Sport, which are available for purchase nationwide from August 20.

CR7 Drive, developed in collaboration with global football star Cristiano Ronaldo as part of the
Herbalife24 sports nutrition range, has been created to optimize sports performance and address
the specific nutritional needs of both casual fitness enthusiasts and professional athletes.

“CR7 Drive helps me to stay strong and last longer during my workouts and trainings. I can also
recover faster, as CR7 Drive keeps me hydrated,” Ronaldo said.

As a contemporary take on traditional sports drinks, CR7 Drive provides three key components
necessary for performance without the use of artificial flavors or sweeteners: enhanced hydration, metabolism support and energy. With only 50 calories per scoop, CR7 Drive is formulated with a high glucose to fructose ratio, along with 320 mg of vital electrolytes to deliver optimal hydration when the body needs it most.

CR7 Drive also contains vitamin B12, the essential vitamin required to support metabolism, as well as a good mix of carbohydrates to provide the energy required for peak sporting performances.

According to the Australian Bureau of Statistics, 4.7 Million people aged fifteen years and over are involved in organized sport per year in Australia, reinforcing the impact the introduction of CR7 Drive will have in the Australian market.

“We are very excited to bring CR7 Drive to consumers in Australia. Cristiano Ronaldo is an outstanding footballer and sportsman, who places great value on the benefits of good nutrition. With his stamp of approval on the product following the rigorous research and development process, we believe that the final product will deliver immense value to a wide spectrum of consumers, including fitness enthusiasts, casual and professional athletes alike,” said Rod Taylor, General Manager, Herbalife Australia and New Zealand.

Also due for release in Australia on August 20th, Formula 1 Sport is a protein based supplement,
designed to support lean muscle mass, sustain energy and support immune function. Formula 1 Sport establishes a solid nutritional foundation for performance whilst tasting great. The product, balanced with carbohydrates, vitamins and minerals, comes in a delicious creamy vanilla flavour.

Dr. Darren Burgess, of the Herbalife Nutrition Advisory Board, is excited to welcome the new products in Herbalife’s H24 sport range to Australia.

Dr. Burgess said “When engaging in intense physical activity, it’s important to properly fuel your body. Sports drinks like Formula1 and CR7 are a great way to ensure optimal energy and hydration levels, and will allow you to sustain your peak sporting performance.”



According to the recent Herbalife Asia Pacific Sports Nutrition Study1, conducted with 5,500 respondents across 11 Asia Pacific markets, more than 60% of people in Australia have purchased sports drinks for hydration purposes over the past six months. This shows that consumers in Australia value the benefits that sports drinks can bring, underscoring the potential for CR7 Drive to make a big impact in the local market.

Among Australian respondents who purchased sports drinks in the survey, it is shown that 41 percent consume them after a workout, 26 percent do so during a workout, while only nine percent consume them before a workout.

Herbalife’s Asia Pacific Sports Nutrition Study was conducted in March 2016, with 5,500 respondents aged 18 and above, from Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.