Kind on Kiwi mums; introducing improved Blackmores pregnancy & breast-feeding gold and new pregnancy iron

5 May 2014, 2:51PM
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Pregnancy is an amazing journey, but one that can bring a few unwanted symptoms for mums during gestation and while breast-feeding. Nausea, sensitivities, swollen ankles and constipation can be uncomfortable and
distressing at a time when mums’ focus is on keeping well for the health of their baby.

When pregnant, maintaining a healthy lifestyle and nutritional balance is more important than ever to enhance a mother’s wellbeing and that of her baby.

Blackmores want to take special care of Mums and their babies, providing gentle nutritional support when it is most-needed. Formulated to be kind on delicate digestive systems, and in easy- to-swallow small capsules, Blackmores Pregnancy & Breast-Feeding GOLD & new Blackmores Pregnancy Iron, make it easier than ever for Mum to receive optimal nutritional support.

Blackmores Pregnancy & Breast-Feeding GOLD:
Blackmores Pregnancy and Breast-Feeding Gold is an improved formula for nutritional support for babies’ healthy development, which has also been formulated to be kind to Kiwi mums with a smaller, easier to swallow capsule and a low constipation form of iron that’s gentle on the digestive system.

Key features:
  • Smaller, easier to swallow, vanilla flavoured capsule
  • Low-constipation and low-nausea form and dose of iron (ferrous bisglycinate)
  • Provides 20 important nutrients for pregnant and breastfeeding women and their babies, including 12 vitamins, 7 minerals and odourless omega-3 fatty acids
  • Iodine dose based on recommended New Zealand pregnancy supplementation guidelines
  • Odourless fish oil with high purity and quality without fishy aftertaste
  • Contains betacarotene (no vitamin A)

*NHMRC Public Statement: Iodine supplementation for pregnant and breastfeeding women. NHMRC, 2010

Dosage: Adults – Take two capsules a day with meals, or as professionally prescribed.

Blackmores Pregnancy & Breast-Feeding GOLD RRP$29.95 (60s)
Blackmores Pregnancy & Breast-Feeding GOLD RRP$$52.95 (120s)



Blackmores Pregnancy Iron:

Feeling tired is very common with pregnant women, particularly in the first trimester and in late pregnancy. Iron supports healthy energy levels when iron levels are low and is necessary for the formation of haemoglobin, which transports oxygen to the tissues.
New Blackmores Pregnancy Iron contains a special form of iron known as ferrous bisglycinate that is gentler on the digestive system. It is a low-nausea, low-constipation form of iron which has been shown to be more bioavailable than some other forms of iron including ferrous sulphate, when taken with food

Key features:
  • A low nausea and low constipation form and dose of iron
  • Well tolerated and gentle on the digestive system
  • More bio-available than some other forms of iron, such as ferrous sulphate if taken with food
  • An iron-only formula, specifically developed for pregnant women

Dosage: Adults – Take one tablet daily with meals, or as professionally prescribed.


Blackmores Pregnancy Iron RRP$14.95 (30 Tablets)

STOCKIST DETAILS: Blackmores products are available from all leading Pharmacy, Health Food Stores and Supermarkets nationwide. For more information or to speak to a qualified Naturopath call Blackmores free Advisory Service toll-free on 0508 75 74 73 or visit www.blackmoresnz.co.nz

DIRECTIONS: Always read the label and use as directed. Supplementary to a balanced diet.

EDITORS NOTE: Pregnancy & nutrition

Research shows many New Zealand mothers do not consume sufficient amounts of the right nutrients during pregnancy and breastfeeding.

The latest national nutrition survey found inadequate intakes of iron, calcium, selenium, B group vitamins and vitamin A amongst women of childbearing age. In a study of pregnant New Zealanders in 2009, almost all participants were found to have intakes of vitamin D, folate, iron, and selenium below the estimated average requirement. Adequate nutrition during pregnancy has been shown to influence pregnancy outcome. Normal growth and development are dependent on key nutrients such as folic acid, iodine, iron, omega-3 fatty acids and zinc.

Healthy gestation and birth weight, healthy development of a baby’s brain, visual motor skills and hearing and healthy hormone levels, energy and vitality in pregnant women can all be influenced by nutrition.

Digestive disturbances and discomfort can be common during pregnancy. Choosing an iron supplement which is low constipation and low nausea, such as ferrous bisglycinate, can minimise digestive discomfort. Digestive discomfort can also be minimised by choosing a supplement which contains odourless fish oil, without a fishy after taste, and small, easy-to-swallow capsules.


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