Introducing flawless future powered by Ceramide™

Scientific studies have shown that high stress can accelerate aging by up to 10 years.   Have you ever looked in the mirror and, to your surprise, seen your hectic life written all over your face?  Keep calm.  Industry innovator Elizabeth Arden proudly introduces a breakthrough skincare regimen to address the first signs of skin aging accelerated by stress and help you reclaim your flawless skin - Flawless Future Powered by Ceramide™.  With consistent regimen use, women reported visible improvements in skin radiance in less than a week, and after just six weeks, 9 out of 10 women saw an improvement in skin brightness and texture.

Research shows that millennials are the most stressed out generation, with chronic stress affecting women more than men .  Savvy professionals, women on-the-go, mothers…today’s millennial women are at the top of their game.  But while gracefully juggling careers, families, passions and life’s unexpected transitions, stress is at an all-time high and their skin is paying the price.  With three ground-breaking products, Flawless Future Powered by Ceramide™ Caplet Serum, Flawless Future Powered by Ceramide™ Moisture Cream SPF 30 and Flawless Future Powered by Ceramide™ Eye Gel, this regimen intercepts the first signs of aging with a fine-tuned blend of skin-barrier supporting Ceramides, Telosense™  - a protective protein complex - and powerful skin brighteners.  With use, skin texture, fine lines, crow’s feet and radiance are visibly improved so skin looks stress-free, even if she isn’t.

The correlation between psychological stress and skin is undeniable; showing up as dullness, redness, dryness and even fine lines.  These symptoms reveal the impact of stress on the body’s cells.  Internally, stress accelerates the depletion of ceramides; the molecules that help keep skin healthy and support the skin’s matrix.  Stress also reduces the lifespan of telomeres, the branches at the tips of each chromosome that are responsible for cell replication.  Collectively, this damage causes a decrease in skin’s barrier function, antioxidant properties and wound healing properties resulting in uneven texture and tone and the loss of radiance and luminosity.  Scientists have determined that the stress-related effect on these factors can accelerate visible sign of aging by up to a decade!2

“Young women are concerned about seeing the first signs of aging and we know that chronological age isn’t the only culprit.  Stress from their busy lifestyles, plus the lack of age-appropriate skincare to counteract stress and re-energise skin are also significant contributors,” says Art Pellegrino, Vice President of Research and Development, Elizabeth Arden.  “With Flawless Future, we’ve developed products that are tailored to the specific skincare needs of women aged 25-40 while also fighting and delaying the first signs of aging.  In fact, 88% of women who tried Flawless Future reported that the products were suitable for their skin type. ”

Flawless Future Powered by Ceramide™ specifically targets the first signs of aging due to stress, the depletion of ceramides and vulnerability of telomeres - for a skincare regimen with both immediate and long term benefits to help restore skin’s youthful appearance.

Flawless Future Regimen Product Technology:
Flawless Future harnesses the power of four key ingredients throughout the product line.  After six weeks of using the regimen skin looks less stressed and more energised, the look of brightness and radiance are restored and dark spots and discolourations caused by factors like acne and sun exposure appear diminished.

Key Ingredients:
• Ceramide Skin Identical Matrix – A blended ratio of Ceramides, appropriate for skin aged 25-40, that helps to replenish depleted ceramides lost due to chronological aging and ramped up by stress.
• Telosense™ – A protective protein complex shown to help minimise the appearance of lines and wrinkles.
• Skin Brighteners & Pore Refiners – Silicone fillers and optical diffusers that help immediately blur imperfections and improve skin’s texture.
• Licorice Extract and Adenosine - Work in synergy to help support skin’s collagen matrix, improving skin tone, dullness and radiance over time.

Immediate Benefits1:
• Skin feels hydrated and moisturised.
• Skin texture and radiance are improved for a smooth and radiant looking complexion.
• Short-term effects of stress on skin are relieved.

Long-Term Benefits6:
• 89% of women reported the products helped minimise the look of dullness.
• 71% of women reported they helped visibly repair first signs of aging and fatigue.
• 66% of women saw a reduction in the appearance of pores.
• 63% of women felt that the products helped visibly correct the appearance of early lines and crow’s feet.


The Flawless Future Powered by Ceramide™ Collection:

Flawless Future Powered by Ceramide™ Caplet Serum (RRP$121, 30ml) - A luxurious serum featuring suspended caplets, this Caplet Serum rejuvenates the look of tired skin for a smooth, radiant and energised complexion instantly and over time.  Each mini-caplet contains a Second Skin Protective Matrix that when dispensed, bursts to combine with the powerful ingredients within the serum.  The silky formula of Ceramide Skin Identical Matrix, Telosense™, Skin Brighteners and Pore Refiners absorb quickly to support the skin’s protective barrier to help improve its resistance to fine lines.  In addition, skin tone, radiance and the appearance of pores are all visibly improved.  

Additional Key Ingredients:
• Serum – A blend of Ceramide Skin Identical Matrix, Telosense™, Skin Brighteners and Pore Refiners paired with Licorice Extract, for brightening and radiance properties, and Adenosine, to help reduce the appearance of fine lines and wrinkles.
• Caplet – When dispensed it releases a Second Skin Protective Matrix, which is a non-occlusive shield that helps protect skin from the environment, and combines with the serum to activate the formula.

Key Benefits6:
• 89% of women reported smoother skin and 84% noted retexturised skin.
• 67% of women reported that it visibly reduced signs of stress and fatigue.
• 74% of women felt their skin looked stress free.
• 52% of women saw a decrease in dark spots.

To use:  Press pump to combine caplets and gel into a freshly activated serum.  Smooth over cleansed face and neck morning and night before your moisturiser.  Use a single pump for each area – forehead, cheeks and chin.

 Flawless Future Powered by Ceramide™ Moisture Cream SPF 30 (RRP$98, 50ml) - A lightweight, daily moisturising cream that intensely hydrates and brightens skin.  Enriched with revitalising Ceramide Skin Identical Matrix, Protective Protein Complex, Skin Brighteners, and Pore Refiners, the luxurious cream absorbs quickly to help smooth the look of pores and reduce the appearance of skin discolourations.  With continued use, it helps to reduce the appearance of fine lines and wrinkles.  Skin is left looking smooth, supple, luminous and more even toned.  In fact, after six weeks of use, over 75% of women felt that their skin looked healthier and revitalised.6 

Additional Key Ingredients:
• Rice Kefiran – A polysaccharide obtained from the fermentation of rice that is shown to improve hydration and help smooth fine lines.
• Glycerin and Shea Butter – A humectant and emollient blend that helps improve skin hydration.
• Mica, Soft Focus Silicones & Pearlescent Pigments – A blend of optical diffusers that help to scatter light to diminish the look of fine lines and wrinkles while imparting skin with a subtle radiance.
• SPF 30 – Provides skin with UVA/UVB broad spectrum sun protection.

To use:  Apply generously and evenly to face and neck.

Flawless Future Powered by Ceramide™ Eye Gel (RRP$89, 15ml) - A luxurious, eye-contouring gel that instantly brightens as it fights the appearance of stress and fatigue around the eyes for a radiant and wide-awake look.  Dispensed in a controlled amount through an ophthalmalic tip, the Ceramide Skin Identical Matrix and Protective Protein Complex rich formula delivers a cooling and refreshing sensation to the skin while helping to reinforce its delicate matrix and reduce the early signs of crow’s feet.  The addition of a potent Algae Extract Complex helps to minimise the appearance of dark circles and puffiness to revive tired-looking eyes.  In a six week consumer test, 73% of women reported improved brightness around the eyes and 70% felt stress and fatigue around the eyes were relieved.6

Additional Key Ingredients:
• Mica, Soft Focus Silicones & Pearlescent Pigments – A blend of optical diffusers that help to scatter light to diminish the look of fine lines and wrinkles while imparting skin with a subtle radiance.
• Sodium Hyaluronate – A hyaluronic acid derivative that helps draw and retain moisture into the skin and smooth the appearance of fines lines.
• Vitamin E Acetate – An antioxidant rich vitamin that helps minimise free radical damage.
• Algae Extract Complex – A marine botanical complex that is rich in polysaccharides, mainly fucans and galactans, to help improve the appearance of dark circles and puffiness around the eyes.

To use:  Gently pat gel around eye contour concentrating on outer corners.  Flawless Future Powered by Ceramide™ Eye Gel is ophthalmologist tested and safe for sensitive skin and contact lens wearers.  

Available: At all Elizabeth Arden stockists from 25 August 2014.

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1 Based on a US home use consumer test conducted on 110 women ages 25-40 after one use. 
2 Epel, S. and all (2004), Accelerated telomere shortening in response to life stress. PNAS. Vol. 101, no49, 17312-17315.
3 Based on a US home use consumer test of 63 women aged 25-40 over 6 weeks.
4 2013 Survey by Harris Interactive for the American Psychological Association, Time Health and Family.
5 Telosense™ Trademark, Ashland or its subsidiaries, registered in various countries.
6 Based on a US home use consumer test conducted on 107 women ages 25-40 years over   6 weeks.