Nicki Minaj Introduces ONIKA Nicki Minaj

Nicki Minaj Introduces ONIKA Nicki Minaj

27 August 2014, 4:16PM
Elizabeth Arden New York

Nicki Minaj and Elizabeth Arden to debut ONIKA Nicki Minaj, available 25 August 2014.

Leading edge, multi-platinum recording artist and global phenomenon Nicki Minaj has proven to be a triple threat with broad appeal.  With multi-talented entertainment accolades, savvy business partnerships, and iconic trendsetting statements in beauty and fashion, this fearless trailblazer has achieved incredible success, continuing to evolve and create with masterful vision.

Amplifying the beauty landscape even further, Minaj launches her latest fragrance, ONIKA Nicki Minaj, the most seductive fragrance yet to join her striking portfolio.

Infused with Minaj’s personal touch, the evocative new fragrance is both, sexy and fearless.  Excited to share this experience with her fans, Minaj opens up through genuine, unguarded appeal.

“ONIKA is my birth name; I want to share this personal side with my fans, empowering them to wear the fragrance and flaunt their own uniqueness.  Sexiness is powerful – it is about feeling confident, knowing who you are and loving it.”   - Nicki Minaj

Every woman has something extraordinary about her, a mysterious quality that makes her sexy and that gives her the confidence to know that anything is possible.  ONIKA Nicki Minaj inspires fans to ultimately be the best version of themselves - assuredly loving what makes them unique, feeling sexy and owning it.

THE FRAGRANCE
A sexy floral fruity fragrance that evokes seduction with sensuous fruits, tantalising florals, and sheer musks.

TOP
The fragrance opens with fresh Pear, sparkling with the sensuous taste of Starfuit and Mandarin.

HEART
A daring touch of flirtation makes the heart race, as Water Lily and Orchid blush with petals of Osmanthus.

DRYDOWN
Intoxicatingly seductive, the drydown envelops the sheer mystery of Sugar Cane, White Musk and Cedar Wood.

THE PACKAGING
Each of the fragrance dolls reflect an individual theme as Minaj evolves as an artist and as a person. The ONIKA Nicki Minaj bottle draws inspiration from Minaj, as she embraces her beauty with confidence through a more natural, unguarded approach – ultimately sharing a more intimate aspect of herself.  The fiery design wears a sexy stride and empowers fans to feel fearless from an authentic place within.  With its sexy interplay of lines and colour, the carton embodies the unique and mysterious attitude of the fragrance.

THE COLLECTION
Eau de Parfum Spray 30ml  RRP$59
Eau de Parfum Spray 50ml  RRP$79
Eau de Parfum Spray 100ml  RRP$99

The collection is available from Farmers, selected pharmacies and department stores from 25 August 2014.

ABOUT NICKI MINAJ
Nicki Minaj is one the world’s leading female artists and most talked-about entertainers, recognised for her groundbreaking music and trend-setting fashion style.  Over the years, Minaj has risen from underground hopeful to a mainstream industry icon in music, television, fashion and beauty.

THE RISE OF NICKI
Originally born in Trinidad, Nicki Minaj spent most of her years growing up in Queens, NY.  Minaj launched her debut album Pink Friday in November 2010, which quickly soared to the top of the charts – most notably on the Top R&B/Hip-Hop Albums and Billboard 200.  Riding the momentum, Minaj released her sophomore album, Pink Friday: Roman Reloaded, in April 2012, followed by the November 2012 release of Pink Friday: Roman Reloaded The Re-Up. Minaj’s record-breaking list of accolades include numerous prestigious awards from Billboard, World Music, Teen Choice, BET, MTV and People’s Choice, as well as many others.  Ranked as the #1 woman on the prestigious Forbes Hip Hop Cash Kings 2013 list, Minaj’s dynamite attraction continues its broad-reaching and global appeal.

Minaj’s awareness, popularity, and momentum as a talented artist continue to grow in 2014. Staying true to her first passion, Minaj has confirmed that her third studio album, entitled “The Pink Print,” will be released this year.  Expanding into the world of acting, Minaj made her feature film debut in April 2014 with her role in “The Other Woman”, alongside Hollywood’s A-List actresses.

A media darling with iconic style, Minaj has graced the cover of top magazines, including W, Cosmopolitan, Elle, Teen Vogue and Marie Claire.  It’s all part of the Minaj mystique; her engaging persona on social media connects with her ever-growing legion of fans.  Minaj is very hands-on in every aspect of her burgeoning career.  “My nation of [fans] and I have come a mighty long way… Yet we are nowhere close to where God will take us. Sit back and enjoy the ride.”

Minaj is extremely interactive via social media, constantly communicating and engaging directly with her ever-growing fan base.
Facebook:   +42 Million
Twitter:    +17 Million
Instagram:    +5 Million
MyPinkFriday.com:   Minaj’s personal website, highlighting all of her latest news

NICKI MINAJ FRAGRANCES
Leveraging her recognition as a striking beauty icon, Minaj launched her highly anticipated debut fragrance, PINK FRIDAY Nicki Minaj, during the fall of 2012 in partnership with Elizabeth Arden.  Like Minaj herself, the innovative bottle is both unique and vibrant – a relevant collectible signature bottle that continues to resonate with fans worldwide.  From the start, PINK FRIDAY Nicki Minaj was received with overwhelming enthusiasm.  The fragrance ranked #2 out of all celebrity launches during 2012, was the #1 new launch at Macy’s during the holiday season and was ranked in the top 5 new brand launches for 2012.*  The scent was voted as the #1 fragrance for top note and drydown in a blind scent test.**  The PINK FRIDAY Nicki Minaj fragrance received 3 nominations for FiFi awards in the US (2013), and was nominated for two FiFi awards in the UK (2014).

Following the overwhelming success of PINK FRIDAY Nicki Minaj, the megastar released her second fragrance, MINAJESTY Nicki Minaj in the fall of 2013.  Inspired by Minaj’s eye-catching style and vivacious personality, MINAJESTY Nicki Minaj reflects Minaj’s captivating expression of empowerment, encouraging her fans to rule their world as their own queendom.

With great accomplishment and much attention, Minaj has set the bar high for fragrance and beauty in the celebrity realm; she is a true global icon who continues to attract attention through the brilliance of her relentless creative vision.



*Based on dollar sales of celebrity fragrances reported by NPD (Annual 2012).
**Based on NPD (Fragrance Track 2013).

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