St. Tropez Claims THREE Allure Best of Beauty Awards including the Prestigious "Beauty Breakthrough"

St. Tropez, the leader in luxury self-tanning and skin finishing innovation, is thrilled to announce three wins for the Allure Best of Beauty Award 2014 including the coveted, “Best of Beauty Breakthrough Award.” While the St. Tropez Gradual Tan PLUS Anti-Ageing Multi-Action Face Cream won in the Skincare Category for “Best Facial Self Tanner”, the new St Tropez Self Tan Express claimed two awards including “Best Self Tanner” and “the Best of Beauty Breakthrough Award.” The Awards will appear in the October issue of Allure that will hit US newsstands at the end of September.

“We are overjoyed to be recognized by Allure magazine for our Self Tan formulas,” said Vicky Wade, International Commercial Director of PZ Cussons Beauty, parent company to St Tropez. “As the leading experts in self-tanning, we are constantly evaluating and improving our formulas so they are among the most innovative beauty products in the market, and this is a special thrill for all of us at the company.”

With only a handful of winners, the Allure Best of Beauty Breakthrough Award is one of the most exclusive, and awarded only to those products that can objectively and conclusively prove their efficacy and scientific innovation. It is the brand’s third recognition in the Breakthrough Category, having previously won for their Classic Self Tan and Dark Self Tan ranges.

St. Tropez’s new Self Tan Express formula was tested and evaluated by both the Allure editorial team and by independent cosmetic chemists. This team of experts concluded that St. Tropez’s unique method of increasing the penetration of DHA into the skin paired with the option to select your shade of color by choosing when to shower was truly an innovation. With exclusive Intelligent Shade Technology and Intelligent Melanin Technology, St. Tropez’s Self Tan Express is the first one hour self-tanner that gives you complete control while ensuring your tan is always tailored to match your natural skin tone.

“Allure’s” team rewarded St. Tropez Gradual Tan PLUS Anti-Ageing Multi-Action Face Cream as the best facial self tanner in the skincare category because of it’s a revolutionary, multi-action technology that moisturizes while helping to prolong youthful skin and create a luminous, sun-kissed glow.

The Allure Best of Beauty Awards, now in their 16th year, are one of the industry’s most prestigious honors. Winners are among the most rigorously screened products with Allure editors testing each and every product submitted for consideration. Doctors and cosmetic chemists further evaluate the scientific claims and clinical studies of the contenders for the Breakthrough Awards, and from there, Allure picks the ones that solve problems in new and innovative ways.