New fragrance - VIVA LA JUICY GOLD COUTURE

Available at Farmers, selected pharmacies and department stores from 3 October 2014, Juicy Couture introduces VIVA LA JUICY GOLD COUTURE, a new interpretation of top 10 US prestige fragrance, VIVA LA JUICY*.

Since the launch of VIVA LA JUICY in 2008, the iconic scent has given rise to a number of luxurious sister scents, first with the release of the sheer and romantic VIVA LA JUICY LA FLEUR, then VIVA LA JUICY NOIR, the perfect scent for a night out.  Now, Juicy Couture presents VIVA LA JUICY GOLD COUTURE, the over-the-top, decadent rendition of VIVA LA JUICY that gives the girl who lusts for luxury the couture indulgence she craves.

“VIVA LA JUICY GOLD COUTURE is the ultimate elixir of sensuality,” says Master Perfumer Honorine Blanc.  “The addictive elements of the original VIVA LA JUICY are enhanced to create a new texture for the modern world of femininity.  It is an enjoyable challenge and a pleasure to reinvent VIVA LA JUICY in so many ways, creating new, coveted versions of a true classic.”

THE INSPIRATION
Decadent, indulgent and intoxicating, VIVA LA JUICY GOLD COUTURE is as luxurious as it sounds.  The opulent fragrance draws inspiration from the always runway-ready VIVA LA JUICY muse.

The Viva muse embodies the lavish life, making every day more glamour-filled than the next.  Knowing that fragrance is one of the most important essentials for any occasion, Juicy’s it girl arrives at the chicest of soirees in sky-high stilettos, donning perfectly coiffed hair and a dose of VIVA LA JUICY GOLD COUTURE.  The sensuous fragrance isn’t just the finishing touch on an outfit – it’s what turns her haute look into couture.  With a captivating scent, Viva’s muse reminds us all that we never need an excuse for couture.

THE FRAGRANCE
VIVA LA JUICY GOLD COUTURE teases with lush wild berry notes and moves to a sultry mix of golden amber and melted caramel.

DECADENT
Hints of tempting wild berry open the fragrance, capturing the femininity behind the always glamorous VIVA LA JUICY GOLD COUTURE girl.

INDULGENT
Voluptuous and irresistible at heart, a delicate kiss of honeysuckle combines with sultry jasmine sambac notes to create a captivating fragrant bouquet.

INTOXICATING
Golden amber, melted caramel, vanilla elixir and sandalwood fuse together, bringing radiant warmth and an unforgettable finish to the scent.

THE PACKAGING
Infusing the classic VIVA LA JUICY bottle with an abundance of couture, the elegant VIVA LA JUICY GOLD COUTURE flacon will take center stage on every Juicy girl’s vanity.  With luxurious, melted gold covering the signature bottle, and a first-of-its-kind hot pink ‘Couture’ nameplate, this scent stands out from all the rest.  For the couture-obsessed Juicy girl, all that glitters really is gold.  To tie it all together, an organza Swiss dot bow tops the bottle for the last touch of glamour.

Packaged in a metallic gold carton with a vibrant pink embossed logo, VIVA LA JUICY GOLD COUTURE is the ultimate statement of luxury – it’s simply unforgettable.





THE PRODUCTS
VIVA LA JUICY GOLD COUTURE EDP SPRAY 30ML RRP$110
VIVA LA JUICY GOLD COUTURE EDP SPRAY 50ML RRP$145
VIVA LA JUICY GOLD COUTURE EDP SPRAY 100ML RRP$195
VIVA LA JUICY GOLD COUTURE & VIVA LA JUICY EDP ROLLERBALL DUO, 5 ML EACH RRP$35

VIVA LA JUICY GOLD COUTURE will be available from 3 October 2014 at
Farmers, selected pharmacies and department stores nationwide

ABOUT JUICY COUTURE

Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable. Embracing the effortless attitude of its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs.  The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewellery.

Juicy Couture is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in over 25 countries throughout North America, Europe, Asia, Latin America and the Middle East.  For updates and more information, please visit JuicyCouture.com.  Follow Juicy Couture on Facebook, Twitter, Tumblr, Pinterest, Instagram and blog, The Juicy.

*Based on dollar sales of Prestige Fragrance Bar reported by NPD (Annual 2013).