A 'superfood' drink to power your mind and body; Introducing 100% natural, nutrient-rich CHIA

Proving to be a real hit with dedicated artisan cafes nationwide, 100% New Zealand made CHIA provides a powerful all natural nutritional boost in each tasty drink to help us all lead healthier lives this summer.

CHIA was born by hydrating chia seeds – a natural ‘superfood’ that is rich in vegetable Omega 3 and contains complete protein, minerals, electrolytes, fibre and antioxidants to deliver a wholesome energy burst.

CHIA blends hydrated chia seeds with anti-oxidant rich ‘super-juices’ including blueberry, blackcurrant, orange and passionfruit, all combined with New Zealand apples to create three delicious flavours: Blackcurrant & Apple, Blueberry & Apple and Orange, Passionfruit & Apple.

Each bottle of CHIA contains the following nutrients;
• 2000mg of Omega 3 – important for brain, heart, & skin health, and is an anti-inflammatory.
• Minerals (Calcium, Magnesium, Iron, & Zinc) – for strong bones, muscle relaxation, adrenal health, energy and immune function.
• Protein – all essential amino acids for strength, muscle repair and growth.
• Electrolytes – potassium & sodium for optimal hydration.
• Fibre – for digestive health and cleansing.
• Complex carbohydrates for sustained energy with no sugar spike.
• Antioxidants – to reduce oxidative stress.
• 100% Natural, containing no preservatives, no added sugar and is vegan and gluten-free.

To deliver real vitality, CHIA is also packed with naturally-occurring electrolytes to provide sustained hydration and a steady release of energy from slow-release carbohydrates to improve energy levels without any sugar spikes.

Launched in 2012 by father and daughter co-owners Ben and Chloe Van Dyke, CHIA is 100% NZ owned and made and bottled in Nelson without any artificial colours, flavours of preservatives and no added sugar.

The unique health benefits of CHIA were recognised at the recent New Zealand Food Awards where the Nelson artisan drinks brand was named the winner of the Massey University Healthy Choice. “It’s great to have the choice of a hydrating and sustaining unsweetened drink with a truly good taste,” said NZ Food Award Judge Carol Wham from the Massey University Institute of Food, Nutrition and Human Health.

What started as a healthy ‘real food’ endurance drink, based on the foods of the greatest long distance runners the Tarahumara Indians, has evolved into a convenient and natural health solution for anyone who is looking to add some real nutrition to their day – CHIA can be enjoyed by everyone, from endurance athletes to office workers, from the elderly to mothers and their children.

COMPANY BACKGROUND INFORMATION

Ben and Chloe Van Dyke (pictured) are the father-daughter duo behind CHIA. Ben and Chloe have a real passion for healthy living and both started using CHIA at home as a nutritious daily drink. Chloe began to rely on it as another source of hydration as she was trekking in the Himalayas. After noticing the improvements to their endurance, energy, concentration and well-being, Ben and Chloe decided to share CHIA with New Zealand. 

Ben and Chloe’s philosophy is to eat good whole foods, exercise and have a balanced sustainable lifestyle. They are both passionate about delivering a healthy, natural drink and are currently trying to grow organic chia seeds in Nelson with the aim of developing a local supply of chia seeds in the future.

“We have a huge passion for eating good food and providing healthier alternatives to everyday Kiwis. There’s nothing else quite like CHIA and it’s wonderful to see that our drinks are being enjoyed,” Chloe said.

CHIA SEEDS KEY BENEFITS
Chia seeds by weight are approximately 20% protein, greater than other nutritional grains such as wheat, (14%), corn (14%), rice (8.5%), oats (15.3%), barley (9.2%), and amaranth (14.8%). Chia seeds, unlike many other plant foods, also contain all the essential amino acids that are required by the body. Chia seeds are mineral rich, containing magnesium, iron, calcium, manganese, selenium, zinc, boron and potassium and they hold 10 x their weight in water; because of this it is important that chia is hydrated first so that it provides hydration rather than taking moisture from you.

Chia RRP $5.00 (275ml) EACH (depending on where purchased)



STOCKIST DETAILS: Chia products are stocked at artisan cafés, selected supermarkets, specialty food stores and gyms nationwide. To locate your nearest stockist or for further info visit the Chia website www.chia.co.nz.

CHIA SOCIAL MEDIA INITIATIVES:
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TWITTER: https://twitter.com/chiadrink