Taylor Swift and Elizabeth Arden introduce Taylor Swift Incredible Things

A reflection of her romantic spirit and modern artistry, Taylor Swift announces the latest addition to her fragrance collection, Taylor Swift Incredible Things - an intriguing floriental fragrance that’s fresh, classic, expressive, intriguing and unforgettable.

As a seven-time GRAMMY winning artist, Taylor lives her life with an open heart, and by sharing her personal stories through music, art and fragrance, she helps inspire her fans to follow their heart, to be their own artist – to do incredible things.  Channeling Taylor’s inherent ability to see beauty in the world, she encourages her fans to do the same.

THE FRAGRANCE
Taylor Swift Incredible Things is an intriguing composition of velvety petals and creamy woods, wrapped in a soft veil of vanilla and musk. 

Expressive
The fragrance matures into the classic scent of vanilla orchid and suede flower, intertwined with a creamy musk.

Intriguing
The rich sophistication of pink pepper, sparkling grapefruit and wild passion flower create a sense of desire.

Unforgettable
Anchoring the base is white amber, wrapped in an intoxicating Madagascar vanilla while Haitian vetiver provides a timeless depth to finish the fragrance.


THE PACKAGING
Taylor’s artistry and keen attention to detail are reflected in the packaging design.  Highlighting Taylor’s love of watercolour art, the bottle and carton are accented with bright pops of watercolour and the uniquely romantic silhouette of Taylor – both simple and beautiful in design.  The finely crafted gold metalised cap is embossed with her signature 13, Taylor’s favourite number. 

 
THE COLLECTION
Eau de Parfum Spray 30ml  RRP$59
Eau de Parfum Spray 50ml  RRP$79

Taylor Swift Incredible Things is available at Farmers, selected pharmacies and department stores from 7 November 2014.

ABOUT TAYLOR SWIFT
24 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry’s highest honour, the Grammy Award for Album of the Year.  She is the best-selling digital music artist of all time and the only female artist in music history (and just the fourth artist ever) to twice have an album (2012’s RED and 2010’s Speak Now) hit the 1 million first-week sales figure.

With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.  RED has topped the Billboard 200 Albums Chart for seven weeks, following Fearless (11 weeks), and Speak Now (six weeks).

With more than 1.2 million copies sold in the U.S. in its first week, RED scored the highest first-week sales debut of any album in over a decade, had the 8th largest first-week debut in chart history, and marked the 2nd biggest week ever for a female artist.  Taylor’s lead single from RED, “We Are Never Ever Getting Back Together” set a new record for the biggest digital sales week ever for a song by a woman, and for the second-largest sales week overall.

With RED, Taylor also set a new worldwide iTunes record for highest ever first-week album sales, and RED reached #1 on iTunes and national sales charts in 50 countries, including the UK, Canada, Brazil, Japan, Mexico, Malaysia, Ireland, Argentina, New Zealand, Ireland, and Australia.

Taylor has an album on Rolling Stone’s prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named her one of the 100 most influential people in the world.  She is Billboard’s youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards’ Artist of the Year (three times), the Country Music Association and the Academy of Country Music’s Entertainer of the Year (both twice), the CMA Pinnacle Award, and three European Music Awards.  Taylor is also the most awarded star in the history of the Teen Choice Awards, taking home honours for both music and movies.

Taylor was named Artist of the Year at the 2013 Billboard Music Awards, and holds the Billboard records for the Most Top 10 Debuts in the History of the Hot 100 Chart, the Most Charting Songs from One Album in a Single Week, and the Longest Charting Album on the Top 200 Chart.