Introducing beautiful color precision Glide Eye Liner

Introducing beautiful color precision Glide Eye Liner

29 November 2014, 10:15AM
Elizabeth Arden Public Relations

Get bold, beautiful eyes with NEW Beautiful Color Precision Glide Eye Liner.  This luxurious, soft, creamy pencil lines eyes with intense, buildable colour in fashion-forward hues for dramatic definition that lasts all day.  Featuring an ultra-fine tip, this waterproof, smudge proof and transfer proof formula seamlessly glides along the lash line and can be easily blended for a smoldering look.

Beautiful Color Precision Glide Eye Liner is enriched with a powerful blend of skincare ingredients.  Emollient butters, natural minerals, and vitamins help to condition skin and help protect skin’s barrier against environmental stressors.

Key Ingredients:
Rich Pigments: These creamy, concentrated pigments provide rich, flexible colour that glides easily across the eyelids and lasts for 14 hours.
Mica Mineral: A pearlised mineral that illuminates and brightens the eye area.
Shea Butter: A natural emollient that helps to moisturise and retain elasticity in the skin around the eye.
Vitamins C and E: Antioxidant rich vitamins that help to protect against free radical damage that cause visible signs of aging while keeping skin moisturised and healthy-looking and radiant.

Beautiful Color Precision Glide Eye Liner Shades:
Beautiful Color Precision Glide Eye Liner is available in six shades ranging from classic, including Black Velvet, Slate and Java, to fashion-forward hues like Sapphire, Blackberry and Emerald.  Each shade was designed to work in perfect harmony with Elizabeth Arden’s extensive range of Beautiful Color Eye Shadows.
     
Glide eye liner shades
                
Beautiful Color Precision Glide Eye Liner features a twist-up component with an ergonomic grip and built-in sharpener that helps users define eyes with accuracy.  It’s complemented with an innovative flexible smudger to achieve looks that range from subtle and refined to smoky smoldering.  Beautiful Color Precision Glide Eye Liner is ophthalmologist tested and can be used on the inner rim of the eye.

Rebecca Recommends:
“Apply eye liner in short, connecting strokes instead of one long line to minimise any unevenness.  Begin at the outer corner of the eye and glide the liner to the inner corner staying as close to the upper and lower lash lines as possible.  Be sure to close where the lines meet in the outer corner.  For a classic cat eye, use Beautiful Color Precision Glide Eye Liner’s ultra-fine tip to add a wing to the upper lash line.  For a smokey eye, use the built-in smudger to gently blend the eye liner, especially along the upper lash line.”

“The pencils are rich saturated jeweled tones that can be used as neutral shades.  The sapphire is great for light blue eyes and black/brown eyes.  Blackberry (plum) is great for green, hazel and brown eyes and emerald is perfect for blue, hazel and light brown eyes.”


Price: Beautiful Color Precision Glide Eye Liner RRP$46

Availability: 1 December 2014

Where to Buy: All Elizabeth Arden counters nationwide

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