Elizabeth Arden's new Limited Edition UNTOLD Colour Collection

Embrace the glamour of New York with Elizabeth Arden’s new Limited Edition UNTOLD Colour Collection.  Inspired by the brand’s newest fragrance pillar, UNTOLD, the collection celebrates the multi-faceted modern woman with a versatile range of highly pigmented, long wearing products that can create a look for every mood – from soft and subtle to intense and intriguing.  The collection includes two limited edition Beautiful Color Eye Shadow Quads, two limited edition shades of Beautiful Color Luminous Lip Gloss, as well as new Beautiful Color Natural Eye Brow Pencils and Beautiful Color Precision Glide Eye Liners.

Modeled after the spirit of UNTOLD fragrances, the new Limited Edition UNTOLD Colour Collection features the perfect combination of matte and shimmering finishes, as well as neutral and vibrant shades to create a multitude of looks.  Whether you’re feeling feminine, sensual or glamorous, the collection will allow you to highlight your eye with chic and dazzling shadows, or boldly line them in a variety of classic or trendy shades. Complete your look by framing your face with a natural, defined brow, and create a statement pout in your choice of golden hues or vibrant plum tones.

“Elizabeth Arden’s new UNTOLD Colour Collection is perfect for beauty savvy women who are looking to switch up their makeup look, just like their style, with seasonal trends,” says Rebecca Restrepo, Elizabeth Arden Global Makeup Artist.  “Whether you’re feeling feminine and polished, or sensual and glamorous, this collection offers an endless variety of everyday looks.”


UNTOLD Colour Collection

LIMITED EDITION Beautiful Color Eye Shadow Quad (RRP$75)
Become your own makeup artist with Elizabeth Arden’s versatile, four shade Beautiful Color Eye Shadow Quads. Each palette holds a mix of perfectly co-ordinated shades in shimmer and matte finishes curated by Global Makeup Artist Rebecca Restrepo, for a multitude of eye-popping looks.  Both custom quads—Chic Browns (deep browns & sandy taupes) and Posh Purples (purples & pinks) - feature buildable, long-lasting, and crease-free shadows that glide easily onto lids for colour that brightens and lifts the look of eyes.  Palette comes complete with a double-sided eye shadow brush and is presented in a sleek white compact that’s adorned with a gilded plaque.

Key Ingredients:
• Advanced Pigment Technology: Coats each pigment particle with a blend of silky silicone for a luxurious and smooth application with exceptional colour saturation.
• Retinyl Linoleate: A Vitamin A derivative that helps support skin’s own natural collagen production, helping to reduce the look of fine lines and wrinkles.
• Vitamins C and E: Rich in environmental protectants, these vitamins help to reduce environmental stressors and protect the skin from visible signs of aging.

Shades: Chic Browns (deep browns & sandy taupes), Posh Purples (purples & pinks)

Rebecca Recommends:  “Using several shades in your eye makeup creates dimension and drama.  For eyes that pop, sweep the lightest shade over the lid from lashline to brow.  Swipe the second lightest shade over the whole lid.  Next, create a “V” along the outer and lower lashlines with the darkest shade.  Finally, use the deepest shade as a liner along upper and lower lashlines.“

LIMITED EDITION Beautiful Color Luminous Lip Gloss shades (RRP$49)
Multi-dimensional and moisture-rich, Beautiful Color Luminous Lip Gloss features a lip-plumping, long-lasting formula, with a hint of vanilla scent, for a pillowy pout that’s drenched in vibrant colour.  Infused with Maxi-Lip  which has been clinically proven to increase the appearance of lip volume by 40%, reduce the appearance of furrows by 30% and increase moisture by 60%.*

Additionally, conditioning and hydrating ingredients soothe and comfort lips like a balm, while providing the brilliant shine of a gloss.  Beautiful Color Lip Gloss is available in two limited edition shimmering shades, Glamorous Gold and Intriguing Violet.  A soft tip paddle applicator deposits the perfect amount of gloss and a built-in mirror allows for convenient on-the-go application.

Key Ingredients:
• Maxi-Lip™: Helps support natural collagen for smoother, plumper and more defined looking lips.
• Mango Butter and Shea Butter: Natural emollients that help lock in moisture to protect and soothe lips.
• Super Sterol Ester: Softens and moisturises lips.

Shades: Glamorous Gold, Intriguing Violet

Rebecca Recommends: “Using a gold shade of lip gloss on lips creates a gorgeous natural nude.  You can also layer the shade on top of other lip colours to give them a more golden alluring look.”

Beautiful Color Precision Glide Eye Liner (RRP$46)
Enriched with a powerful blend of skincare ingredients, Beautiful Color Precision Glide Eye Liner consistently delivers long-wearing, fashion-forward hues.  This soft, creamy pencil lines eyes with intense, buildable colour for dramatic definition that lasts 14 hours.**  Featuring an ultra-fine tip, this waterproof, smudge proof and transfer proof formula seamlessly glides along the lash line and can be easily blended for a smoldering look. Beautiful Color Precision Glide Eye Liner is available in six shades ranging from classic to fashion-forward hues. Each shade was designed to work in perfect harmony with Elizabeth Arden’s extensive range of Beautiful Color Eye Shadows.

Key Ingredients:
• Emollient Enriched Pigments: These concentrated mineral pigments provide rich, flexible colour that lasts for 14 hours.**
• Mica Mineral: A pearlised mineral that illuminates and brightens the eye area.
• Shea Butter: A natural emollient that helps to moisturise and retain elasticity in the skin around the eye.
• Vitamins C and E: Environmental protectant rich vitamins that help to protect against environmental stressors that cause visible signs of aging while keeping skin moisturised-looking and radiant.

Shades: Black Velvet, Slate, Java, Sapphire, Blackberry, Emerald

Beautiful Color Natural Eye Brow Pencil (RRP$40)
Infused with unique skincare ingredients, including mineral pigments, silk powders and Vitamins C and E, Beautiful Color Natural Eye Brow Pencil helps define brows with the natural look of a powder and the convenience and precision of a twist-up pencil.  Whether you’re filling in sparse, over-tweezed brows or creating a bold and dramatic arch, the Beautiful Color Natural Eye Brow Pencil shade range was specially developed to work seamlessly with all hair colours, and deliver long lasting, waterproof colour that won’t transfer or fade. Fragrance free, paraben free, oil free.

Key Ingredients:
• Silk Powder: Ultra-refined silk fiber, rich in amino acids, helps to replenish the hair while providing soft, smooth and comfortable application.
• Velvet-Texture Powders: Gives a soft, velvety application and adheres to skin to provide long-wearing colour.
• Vitamins C and E: Environmental protectant rich conditioners that help to moisturise skin and keep colour true all day.

Shades: Honey Blonde, Natural Beige, Brownette, Natural Black

Rebecca Recommends:  “For a natural look, start at the base and trace brows with short, upward strokes that mimic your actual hairs.  To lift your brows and open the eye area, fill in the top of your natural arch with upward and outward strokes.  To get the best perspective and fill in brows evenly, take a selfie on your phone.  A photo gives you a full perspective of the balance and symmetry of your brows, which is a more accurate view than looking in the mirror.  Using this method, you can see exactly where the gaps are that need to be filled in.”

UNTOLD Absolu Eau de Parfum (RRP$109-RRP$159)
A deeper, more sensual expression of UNTOLD original, UNTOLD ABSOLU speaks to the glamorous and captivating side of today’s woman.  While the original emphasises the sophistication and grace of the modern woman, UNTOLD ABSOLU accentuates the magnetic allure of her personality.  Through her eyes, this woman reveals a hint of mystery, drawing you into her story.  UNTOLD ABSOLU holds on to characteristics of the original, deepening the expression of the exquisite floral and amber facets.

Like UNTOLD, each note of this fragrance captures a dimension of the UNTOLD woman.
Two new facets, Glamorous and Captivating, were introduced to UNTOLD ABSOLU.  

Availability: 1 December 2014

Where to Buy: All Elizabeth Arden counters nationwide