Breakthrough New Zealand product MitoQ wins 'Product of the Year' on New York anti-aging site, Truth in Aging

MitoQ, a ground-breaking new type of antioxidant targeting the mitochondria in our cells has been making waves within the Science, Health and Beauty industries worldwide. Over $50 million has been invested globally researching MitoQ since it was discovered at the University of Otago a decade ago.

MitoQ Moisturising Anti-Aging Serum was this week awarded ‘Product of the Year’ on a New York-based anti-aging site, Truth in Aging www.truthinaging.com. Founded in 2008, Truth in Aging is a community forum with a mission to offer truthful and unbiased guidance to people seeking to improve their physical health and appearance through skin care, hair care, health and beauty products, salon and clinical treatments. The website reviews anti-aging serums, moisturizers, eye creams and more. To find the best skincare, consumers test products for 30 days and share their experiences in completely objective reviews. Truth in Aging community: Over 40 independent contributors, Facebook fans (8,725), twitter followers (6,023), Pinterest followers (1,270), and You Tube subscribers (1,261).

MitoQ Serum was announced as the supreme winner in the anti-aging skincare category. Consumer feedback from the trials was extremely positive with the moisturising skin serum being declared a “powerful new weapon in our anti-aging arsenal.”

Reviewers and forum members were amazed by noticeable improvement in lip lines, large pores, crepe-like texture, skin tone, crow's feet, the appearance of fine lines, neck wrinkles and dark spots. MitoQ serum received glowing reviews and was declared an important and potent new product in our quest to turn back the clock.

It has long been discussed that mitochondria are the key to anti-aging. Mitochondria are responsible for providing the necessary energy for cell activity. If mitochondria are not working properly, cells cannot get enough energy and organs and skin can develop major problems and diseases. Free radicals form in the mitochondria (which are sometimes described as “cellular power plants”) where they wreak havoc on lipids, proteins and mitochondrial DNA, contributing to the aging process.

MitoQ actively targets the mitochondria in our cells, and is available as 5mg daily supplement capsules as well as the skin serum.


About MitoQ Serum

MitoQ delivers antioxidant protection to your mitochondria, your ‘cellular batteries’, and is 847 x more effective than any other CoQ10 formula.

MitoQ Serum has just one active ingredient: mitoquinol mesylate, a unique turbo-charged form of ubiquinone (the antioxidant in Coenzyme Q10) that reduces mitochondrial oxidative damage and boosts collagen and elastin production. In contrast to other antioxidants, which distribute evenly throughout the cell, MitoQ's form of ubiquinone is positively charged and is accumulated selectively and extensively by negatively charged mitochondria. By targeting mitochondria to support healthy cell function, MitoQ Serum helps to reduce the appearance of fine lines and wrinkles, enhance skin's firmness and fade age spots.