TRYP Hotel partners with Black Milk Clothing

TRYP Hotel partners with Black Milk Clothing

25 February 2015, 1:55PM
Wyndham Hotel Group

Image caption:  Members of the TRYP Fortitude Valley Hotel team dressed by Black Milk Clothing pictured with the hotel’s General Manager, Warren Cullum. 
Left to Right - Kayla Mooney, Karrisa Bravo, Kim Moon, Jessica Wulf


Brisbane’s first street art hotel, TRYP Fortitude Valley Hotel has thrown in the towel with regard to a ‘strict uniform policy’. For the TRYP guest service team it’s all about self-expression.

The hip boutique hotel, which recently opened on Constance Street, Fortitude Valley has teamed up with Black Milk Clothing as a fashion partner.

Known for its striking street art, murals and funky rooftop bar, the hotel offers a unique and immersive hotel experience.

Also based in Brisbane, Black Milk Clothing is one of the fastest-growing Australian clothing companies, selling in excess of 1,000 garments online a day.

The edgy designs of their garments, which feature motifs from popular cult fiction such as Game of Thrones, Star Wars, the Harry Potter series, Lord of the Rings, The Hobbit, Adventure Time and DC Comics, are just a few of the edgy garments the female staff members of the TRYP Fortitude Valley Hotel team wear to work.

“The TRYP motto is ‘Own the City’ and to stay true to our motto we have chosen to reflect this image by teaming up with Black Milk Clothing, a globally renowned Brisbane fashion label.  Black Milk is an amazing brand with an impressive range of fashion to choose from. Our team at TRYP love the freedom of personality and self-expression that comes with dressing in Black Milk garments,” said Warren Cullum, TRYP Fortitude Valley Hotel’s General Manager.

The label, which was started in a Brisbane house by founder James Lillis, has close to one million Instagram followers.

“We like do things a little bit differently at Black Milk Clothing and so does the team over at TRYP.  TRYP hotels are known across the globe as being the edgy, cool kids on the block and we are incredibly excited to be able to work with them. With our shared focus of creativity, a love of great artwork, and a pervasive sense of having fun, the partnership with TRYP makes a lot of sense. This is a really fun collaboration,” said Cameron Parker Head of Sales and Marketing at Black Milk Clothing.


ABOUT TRYP BY WYNDHAM
Part of Wyndham Hotel Group, TRYP by Wyndham®, part of the Wyndham Hotel Group family of lodging brands and parent company Wyndham Worldwide Corporation (NYSE: WYN), represents nearly 120 hotels and 17,000 rooms across Europe and the Americas. The brand currently caters to business and leisure travelers in cosmopolitan cities including Madrid and Barcelona in Spain; Paris, France; Lisbon, Portugal; Frankfurt and Berlin, Germany; Buenos Aires, Argentina; Sao Paulo, Brazil; and New York City, U.S. Properties feature an “Own the City” brand culture, which focuses on openly displaying passion for guests and passion for the cities in which its hotels are located. Reservations and information are available by visiting www.tryphotels.com. Travelers have the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program, which can be joined for free at www.wyndhamrewards.com.
All TRYP by Wyndham hotels are either franchised by TRYP Hotels Worldwide, Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN) or managed by Wyndham Hotel Management, Inc., one of its affiliates or through a joint-venture partner.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing approximately 7,650 hotels and 661,000 rooms in 70 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

ABOUT BLACK MILK CLOTHING
www.blackmilkclothing.com
http://blackmilkclothing.com/pages/about-us
@blackmilkclothing

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