TECHKON's innovative smartphone app captures skin tones and matches them with cosmetic products

TECHKON’s InnovationLab has developed a groundbreaking technology to capture real colors with mobile devices. This way the consumer gets his individually matching product displayed on the smartphone; only a touch of a button away from purchasing it online.

The CATCH YOUR SKIN TONE app is based on TECHKON’s ColorCatcher technology. It recommends the right product – for example a make-up foundation – that matches the consumer´s skin tone perfectly.

This is how it works: The user places the credit-card sized ColorChart first on the forehead and captures the chart with the app-integrated camera mode. Same procedure with the cheek and then the chin.  As a result, the app generates an accurate color value which corresponds to the right cosmetic product.  Additionally, harmonizing colors or products and further functions such as online ordering and social sharing can be embedded.

The advantages for cosmetic & fashion brands are obvious: This powerful technology builds the bridge from conventional commerce to e-commerce. It increases sales, decreases return rates, furnishes smart data about the consumer’s buying behavior and strengthens the customer relationship.

The industry regards this smart solution as a perfect mass-customization tool. It belongs to today’s digital toolset, transforming the uncommitted consumer into a prosumer with a long-term brand loyalty.

TECHKON offers this tailor-made solution to premium cosmetic & fashion companies. The CATCH YOUR SKIN TONE app premieres at this year’s innoCos summit in Madrid from June 4.- 5., the leading venue for decision makers in the cosmetic & beauty industry.

TECHKON is a leading supplier for color measurement and color management solutions. Located close to Frankfurt/Germany with offices in Boston/USA and Tokyo/Japan the company takes care of exact color, ranging from quality control in cosmetics and packaging production to consumer-focused solutions.