Pic's Slugs reinvent peanut butter as a super healthy snack

The makers of New Zealand’s top selling peanut butter - Pic’s - have devised an entirely new way of eating peanut butter.

“Lots of our customers eat their Pic's straight from the jar,” says Pic, “and many of them were feeling bad about it, as if it might not be the done thing. So we created Pic's Slugs to make them feel better.”

Pic's Peanut Butter Slugs are a shot-sized sachet of lightly salted smooth peanut butter, designed to be eaten straight out of the pack.

The 30g slugs are available singly, or in packs of six (the latter includes a Pic’s star branded bulldog clip for sealing half full slugs for eating later).

“Peanut butter makes a marvellous snack,” says Pic. “It's full of protein and good healthy oils, and with Pic’s you know exactly what you are eating."

The Pic’s Slug is the first of Pic's products to carry the Health Star rating, a consumer guide to healthy foods. Having been awarded five out of a possible five stars, Pic's Slugs are a delicious and healthy choice for anyone looking for a nutritious snack that can be eaten as is, or squeezed onto fresh fruit or vegetables for a super healthy gluten and dairy-free lunch.

Pic’s Peanut Butter Slugs (both the six-pack and single Counter Top Displays) are available from www.reallygood.co.nz and coming soon to selected New World supermarkets, specialty food stores and outdoor lifestyle shops.

About Pic’s:
Pic’s Really Good Peanut Butter was established in 2007 and is now New Zealand’s best selling peanut butter. Lovingly made in Nelson, Pic’s Peanut Butter is sold in supermarkets around New Zealand, in Coles supermarkets in Australia and in Hong Kong, Singapore, Malaysia the UK and the US. It is also shipped to mail order customers all over the world.

For more information about Pic’s products go to www.reallygood.co.nz.