Blend. Sweep. Sculpt

For 60 years, Max Factor’s Crème Puff has been the last word in flawless face finishing. Now, Mr. Max Factor’s legacy lives on as Max Factor introduces NEW Max Factor Crème Puff Blush, allowing women to transform their makeup look with buildable, wearable colour contouring.

Research shows women are perceived to look younger with an added flush of colour - making blush a must-have product for a youthful, radiant complexion. However, a common fear when applying blush is risk of an ageing, caked on effect, giving the opposite desired result. Max Factor provides the ultimate answer with its new Crème Puff Blush as its lightweight, baked formula contains finely milled, multitonal pigments that blend evenly, enhancing individual skin tones, for a truly natural, polished skin finish.

The All-in-One Blush for Multiple Glamorous Transformations Polished and perfected complexions continue to dominate the catwalk season-onseason, transcending into everyday life with luminous skin desired by women the world over. The secret lies within the blush - awakening washed out, flat skin by adding a radiant, warm glow and highlighting the cheekbones for ultra-deluxe dimension.

The right shade can be used to disguise or highlight certain facial features – either way; its light reflecting pigments enhances any complexion by adding new dimension. Max Factor make-up artists are today using blush in new ways to create endless modern make-up looks: a taupe shade applied under the cheekbones gives the impression of a more sculpted bone structure, whereas a warmer, pink shade applied high on the apples of the cheeks is an instant youth booster as it gives the illusion of rounder cheeks. Whether highlighting, contouring or adding a natural flush, it’s become the essential multi-tasking product backstage.

Pat McGrath, Max Factor Global Creative Design Director, comments, “Blush is a must-have product - it’s the fastest way create the illusion of those high model cheekbones we all lust after on the catwalks. Backstage at Fashion Week, we use it across the apples, temples, chin, skin, almost working it as a bronzer to give a little life to tired faces.”

How this formula works?

Max Factor Crème Puff Blush allows for buildable, bespoke colour giving women the control they need to create their own glamorous transformation. Whether it’s a natural flush or more intense colour contouring, the colour gradually builds up layer by layer:

• Baked formula – features a soft, velvet smooth feel and allows for a lightweight end look.
• Finely milled, multi-tonal pigments - complement and enhance skin tones, while ultra-fine particles blend effortlessly for controllable contouring and buildable natural colour.

After creating the perfect skin canvas using foundation and concealer, she recommends taking excess foundation off the cheeks, before blending the blusher on top. “Using a brush, apply your blush in a circular motion to the prominent features of your face, building the colour across the cheekbones, brow bones, and along the neck. The result is a luxurious, halo-type glow.” says Pat.

New Max Factor Crème Puff Blush is available in 4 shades Lovely Pink, Nude Mauve, Seductive Pink & Alluring Rose, RRP $24.99

Available August 2015 from Farmers & Selected Pharmacies