A big zero for new Sensitive Skin range

Living Nature, New Zealand’s original certified natural skin care and cosmetics company has scored a ‘good news’ zero with their new Sensitive Skin range.

The new products, developed specifically for sensitive skin, have been rated the lowest (best possible) safety score of zero on the EWG Skin Deep Cosmetics Safety Database.

Bringing together Living Nature’s knowledge of 28 years of natural skincare with recent scientific research and development expertise, the range has also been tested by an independent Australian laboratory and clinically proven to be non-irritating and hypoallergenic. 

Available since May, the new Sensitive Skin range is free of fragrance and allergens. Key ingredients include Organic Virgin Coconut Oil and Harakeke, selected for their purity and their ability to deeply hydrate, nourish, protect, soothe and calm sensitive skin. 

The safety of their products has been of utmost importance to Living Nature since their origins in 1987. With a mantra of ‘if in doubt, we leave it out’, their no nasties philosophy has seen them create and establish a niche in the competitive world of certified natural skincare, appealing to those seeking highly effective products with the reassurance of freedom from toxic chemicals. 

The Sensitive Skin range epitomises this approach, and continues Living Nature’s commitment to achieving the safest possible overall ratings on the independent EWG Skin Deep database. http://www.ewg.org/skindeep/company/living_nature/

Skin Deep, a non-profit organisation based in the USA, has existed since 2004 and now lists independent, online safety profiles for more than 80,000 cosmetics and personal care products. Their scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases to provide an objective evaluation of the overall safety of products, to both human health and the environment.

As well as its outstanding safety profile, Living Nature’s new Sensitive Skin Range also benefits from being perfectly pH balanced, gluten free and cruelty free, and is certified natural by BDIH Germany.

Sensitive Cleanser (rrp NZ$38 for 100ml): a soap-free cleanser that’s beautifully mild and won’t strip the skin of its natural oils and moisture.  Organic Virgin Coconut Oil and Harakeke Flax Extract provide antibacterial benefits and gently removes makeup, impurities and skin debris without irritation. 

Sensitive Hydrating Toner (rrp NZ$38 for 100ml): Organic Virgin Coconut Oil and Harakeke Flax Extract unite to soothe, hydrate and effectively tone sensitive skin without irritation.  This gentle toner nurtures the integrity of the skin’s barrier function to visibly restore elasticity, reduce redness, signs of ageing and moisture loss.

Sensitive Day Moisture (rrp NZ$38 for 50ml): this gentle daytime moisturiser combines Organic Virgin Coconut Oil and Harakeke Flax Extract with Avocado Oil to provide effective, nourishing care without irritation.  Avocado Oil possesses potent softening, rejuvenating and protective benefits as well as increasing the amount of collagen in the skin.

Sensitive Night Moisture (rrp NZ$38 for 50ml): a gentle night-time moisturiser containing Organic Virgin Coconut Oil, Harakeke Flax Extract and Avocado Oil for deep overnight nourishment and supporting skin’s natural cell renewal process without irritation.



For further information regarding Living Nature’s new Sensitive Skin Range, contact Living Nature on Freephone 0508 548 464 or +64 9 4077895, email info@livingnature.com and visit www.livingnature.com.