Elizabeth Arden ALWAYS RED fragrance

Introducing Elizabeth Arden ALWAYS RED.  A new fragrance that celebrates the New York state of mind – boldly living out loud, making your own rules.  All in.  All the time.  Made for the leader of the in crowd, Elizabeth Arden ALWAYS RED was inspired by the strikingly confident woman who radiates as she lights up the town.
 
The Fragrance:
A Floriental for today.
 
“We wanted to express the colour red as a bold beauty accessory that instantly catches the eye,” says fragrance mastermind Clement Gavarry, who created Elizabeth Arden ALWAYS RED alongside Vice President Senior Perfumer Yves Cassar*.  “The inspiration for Elizabeth Arden ALWAYS RED was to create a daringly red scent that would evoke the new Elizabeth Arden ALWAYS RED woman and capture her bold, passionate and sensual qualities.”
 
A luxurious floriental, Elizabeth Arden ALWAYS RED opens with an irresistible blend of vibrant blood orange, luscious red plum and passion fruit.  As the composition evolves, a textured heart of jasmine sambac, pink freesia and velvet rose petals evoke intense femininity and passion.  The fragrance dries down to a rich, ambery base.  Deep and inviting accents of praline, mahogany woods and red amber symbolise the sensuality and tantalising confidence synonymous with the colour red and the Elizabeth Arden ALWAYS RED woman.


 
Top Notes:   Red Plum, Blood Orange, Passion Fruit
Middle Notes: Jasmine Sambac, Rose Petals, Pink Freesia
Base Notes: Mahogany Woods, Red Amber, Praline
 
Packaging:
The Elizabeth Arden ALWAYS RED bottle commands attention with its lustrous, ombré black-to-red gradation.  Its sleek, onyx-inspired cap perfects this modern design.
 
Price:
Elizabeth Arden ALWAYS RED EDT Spray 30ml                            RRP$59
Elizabeth Arden ALWAYS RED EDT Spray 50ml                            RRP$89
Elizabeth Arden ALWAYS RED EDT Spray 100ml                         RRP$109
Elizabeth Arden ALWAYS RED Red Drops Soufflé 200ml         RRP$52
 
Availability: At all Elizabeth Arden stockists from 14 September 2015.
 
*Clement Gavarry and Yves Cassar of International Flavors and Fragrances (IFF).