Auckland CBD home to newest 'high-brow' pharmacy

City-goers can now pick up their prescription, shop a curated selection of beauty and health brands and get their eyebrows shaped in one quick visit to the latest high-end pharmacy to open in downtown Auckland.

101 Queen Street opened its doors today (Thursday November 26) to reveal a new Life Pharmacy offering health, wellness and beauty products and services as part of Green Cross Health’s nationwide rebranding and expansion of its Unichem and Life Pharmacy retail store network.


Photo courtesy of Acumen Republic

“It is about making it simpler for our customers to get the expert health and beauty care, advice and services they need, when they need it in a location that is convenient for them,” Glenn Mills, Executive Pharmacy Partners said.

“This latest addition to our Queen Street pharmacies line-up will cater to business workers on their lunch break or on their way home from work, students on their way to and from university and the many visitors browsing the downtown shops”.


Photo courtesy of Acumen Republic

A select number of Life Pharmacy stores, including 101 Queen Street, now offer a Beautique beauty bar providing customers with instore brow-shaping and make-up services, demonstrating a move to providing beauty-on-the-go services. Expert beauticians will provide the services at affordable prices including a basic brow shaping for around $20.

The new boutique-style store is positioned adjacent to a number of premium international designer brands and has been designed to fit seamlessly within the high end shopping precinct that is emerging towards the lower end of Queen Street. Premium beauty counters from Estée Lauder, Clinique, Lancôme, Jurlique, Dermalogica and Shiseido, sit alongside the go-to products that customers love and pharmacist services.


Photo courtesy of Acumen Republic

Bilingual signage caters to the changing demographic in central Auckland and the growing number of tourists visiting our shores.

Green Cross Health pharmacies, a network which includes 76 equity stores and 257 licensees occupy New Zealand’s largest retail footprint. The latest multi-level store is spearheading the rapidly expanding Life Pharmacy network that has grown over the past year from 38 to 55 stores nationwide. Life Pharmacy has been a leading provider of prestige and convenience health and beauty products to Kiwi customers since it opened its first store 20 years ago.