Well Naturally 'No Sugar Added' products lead the way in sugar-free movement

Helping New Zealander’s reach their goal is the better-for-you snack foods brand, Well Naturally. Since its inception over a decade ago, Well Naturally has been committed to creating high-quality, sugar-reduced products that consumers can enjoy without the side of guilt.

The World Health Organization recommends that your daily sugar intake should be no more than 5 teaspoons (4g) a day. Currently, the average New Zealander’s daily sugar intake is 37 teaspoons per day - more than double the recommended amount.

As a pioneer in No Added Sugar snacking, Well Naturally has been commissioned by several retail partners to lead this significant category development, which will help showcase and communicate the benefits of “No Sugar Added” snacking. Making it clearer and easier for health-conscious people to treat themselves better, all Well Naturally products will now be branded as Well Naturally No Sugar Added.

This includes the famous Well Naturally Milk and Dark Chocolate, Cooking Melts, High Protein Bars and Cereal Bars. When consumers see the No Sugar Added brand, they will automatically know they are making a healthier choice. Well Naturally also have a new range of No Sugar Added Chocolate family share blocks in both dark and milk varieties.

The 90g blocks are available in Dark Chocolate: in Mint Crisp, Rich Dark and Acai varieties; and Milk Chocolate: in Creamy Milk and Fruit & Nut varieties. "We want our well-established market position – as leaders in the No Sugar Added category – to really shine.

This is an opportunity to reach the market with a stronger, clearer brand message of 'No Sugar Added' across all of our products, and make it easier for consumers to know they are selecting a healthier snack,” says Well Naturally Brand Manager Tracy Wong.

"New Zealander’s are consuming far more sugar than is necessary. It's in the fruit juice they have for breakfast, their pasta sauce at lunch, and their sweet afternoon treat. Our mission is to help consumers reduce their sugar intake, thereby increasing their overall health and wellbeing, whilst still being able to indulge in their favourite snack," says Wong.

“The problem with excess sugar consumption is that sugar, in its simplest form, delivers no nutritional value other than energy,” explains Well Naturally food scientist Wladimir Budnik.

“Sugar contains 17kJ of energy per gram. This energy is therefore considered ‘empty calories’. If your caloric intake is in excess of what your body needs to function, the excess calories will be stored as fat.” "Well Naturally is the same brand that our customers know and love. Our recipes, ingredients and philosophy have, and always will, hold true.

The key message for the Well Naturally brand is that our products will never contain any added sugar and will always be of the highest quality and delicious taste, without any of the undesirables," says Tracy.





Well Naturally Chocolate Bars RRP: $3.99-$4.60
Well Naturally Mini Chocolate Bars RRP: $2.69
Well Naturally Chocolate Melts RRP: $7.99

Select Well Naturally products and flavours are available in Countdown, Four Square, Fresh Choice, Green Cross Heath, Hardy’s Healthy Living, Health 2000, Health Care NZ, New World NI, New World SI, Pak N Save, Health Food Stores and Pharmacies. For more information, please visit www.wellnaturally.com.au