Kumara Fusion Creates New Deli Category With Launch of Unique Low-Fat Kumara Blend

New Zealand owned brand, Kumara Fusion, has broken new ground in the deli category with the launch of its smooth, naturally sweet, low-fat kumara blend. The product range, which will be available in supermarkets from 11 March, is the first of its kind in New Zealand.

Packed in 130g tubs, Kumara Fusion offers a healthy, sophisticated alternative to other dips, pastes and spreads. It is dairy-free, gluten-free, nut-free, and contains no added preservatives or colours. 

Kumara Fusion founder, Olga Martinez, designed the product range after learning that her husband was gluten intolerant.

“We quickly discovered that there wasn’t much choice. What was available was full of preservatives, which we’ve learned, from looking at research, isn’t great for digestion,” explains Olga. “After some trial and error, I realised that blending the superfood Beauregard kumara, with just a few other natural ingredients, resulted in a delicacy that melts in the mouth and leaves you wanting more.”

“After trialling Kumara Fusion at our local farmer’s market, it became clear that the product had potential,” she adds. “Adults and children of all ages loved it, even those that didn’t normally like kumara. The sweet, silky texture appealed to a wide range of people. That’s when we knew we had to launch Kumara Fusion on a larger scale.”


Photo courtesy of Salt & Pepper PR

One of the benefits of Kumara Fusion is its versatility. Olga is hoping consumers will get creative with the blends.

“It can be enjoyed as a dip, a spread or simply on its own off a spoon,” says Olga. “We’ve found that it can also make other Kiwi ingredients sing. It pairs beautifully with a wide variety of fruits, nuts and cheeses. It also works well with bread and turns a simple sandwich into something nutritious, delicious and exciting.

“We’ve even teamed Kumara Fusion Original with black pudding and sesame seeds, which is absolutely delicious and demonstrates just how versatile this new ingredient can be.”

The range currently includes Kumara Fusion Original; Kumara Fusion Honey, which is naturally sweeter tasting than the Original; and Kumara Fusion Chocolate, which boasts a decadent layer of dark Whittaker’s chocolate. 

RRP for Kumara Fusion products will be $7.99 per 130g.

For more information on Kumara Fusion, visit kumarafusion.co.nz.