Lab delivers taste-bud tempting muffin ingenuity

It’s Muffin Lab time again and this season’s line-up has a great wholesome feel to it befitting the lead
in to the coolest season.

Each month, Muffin Break offers a new limited edition muffin throughout its 42 bakery cafés. All
muffins are designed by the talented master muffin makers and undergo rigorous testing for creativity
and flavour.

The ‘Muffin Lab’ range features a series of dangerously delicious creations that push the boundaries
of muffin innovation giving Kiwi lovers of baking new and exciting ways to enjoy their favourite muffin. 
Muffin Break’s autumn line-up features innovative flavours such as banana and caramel, pineapple,
raspberry and even Earl Grey tea to brighten up even the dullest day.

Gemma Fitzsimons, Muffin Break Marketing Manager says the company has applied a wholesome
approach to the new curious creation recipes for the new muffin flavours.

“It’s inside the Muffin Lab where we nurture and grow only our best ideas,” Gemma says. “Our Master
Muffin Makers work round-the-clock, delicately picking, dicing and slicing all kinds of wondrous
ingredients, and in the process unearthing unique flavour combinations that are guaranteed to delight
the senses.


Photo courtesy of  Pead PR

“They’re not just delicious; they’re also fun and interesting. We draw inspiration for our muffin flavours
from a variety of places including directly from our customers, so get ready for a taste-bud explosion
over the coming months as we unveil our curious creation flavours.”

Kiwis who think they have a flair for designing the perfect muffin can submit their creation at
www.muffinbreak.co.nz/muffinlab/ for the chance to win a $500 visa card and have their muffin
available at Muffin Break stores around the country.

Muffin Break Muffin Lab muffins have an RRP of $5 and this season’s line-up is:

• April – Peanut Butter, Banana and Caramel
• May – Upside Down Pineapple and Chipotle
• June – Earl Grey Tea, Raspberry and Lemon Butter Icing.