Leggo's Pasta and Bakes Re-brand

Leggo's Pasta and Bakes Re-brand

20 July 2016, 1:59PM
MKTG

At Leggo’s the recipe for success is simple, one part great ingredients and the other a fresh new look 
for its pasta sauces and bakes.

Just in time for winter, when cravings for home-made pasta and bakes hit an all-time high, Leggo’s has revealed its new-look packaging, which now also includes Health Star Ratings.

In a first for Leggo’s, the Health Star Ratings have been added with two thirds of the products achieving 4 stars, allowing consumers to make more informed choices when shopping.

The stylish new redesign also brings flavour and ingredients to the forefront in order to help consumers identify with the variants and unique ingredients when looking for Italian sauces and bakes at the supermarket.

Julian Ng, Group Brand Manager at Leggo’s, says “We are proud to be one of the first in the branded Italian sauce category to include Health Star ratings on our pasta sauces and bakes range.

“With the whole Italian sauces and pastes category continuing to evolve year-on-year, we want to make sure we are continuing to grow with our customers and their changing tastes, inspiring them to cook the Italian way in their own home.”

With the introduction of the new-look packaging, comes the arrival of two new delicious Pasta Sauce flavours: Bolognese with Bacon, chunky tomatoes and herbs; and Tomato and Basil with chunky tomato; and a new Pasta Bake flavour: Pizza Supreme with mushroom, onion and capsicum.

Whatever the occasion there’s a delicious Leggo’s Pasta Sauce and Bake to keep you inspired in the kitchen. From a quick stir through to a simmering casserole, you can expect great results every time.

Leggo’s new look range of Pasta Sauces and Bakes is available in supermarkets nationwide at an RRP of $3.29 for a 500g jar.

For further information on the new look packaging or for recipes and tips from Leggo’s, visit: www.leggos.co.nz.

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