Forget about Body Mass Index (BMI)

Mannatech®, Incorporated (NASDAQ: MTEX), a global health and wellness company committed to transforming lives, recently launched its newest targeted fat-loss program, TruHealth™, at its annual conference, Australasian MannaFest,in Sydney, Australia.

The 30-day weight management program is structured using a BCI (Body Composition Improvement) approach, targeting fat loss whilst maintaining lean muscle mass. This approach sits in stark contrast to most weight management programs, which tend to concentrate on BMI (Body Mass Index) calculations to determine results. Steve Nugent, Mannatech’s Senior Global Wellness Director and Chairman of the Mannatech Global Scientific Advisory Board justified Mannatech’s approach by stating:

“Nearly all other companies and products focus on weight loss – not fat loss – and the use of Body Mass Index (BMI) … This approach is too simplistic and may lead to an unhealthy body image. It typically encourages an unbalanced diet, provides unsustainable results and can involve the loss of lean muscle. Mannatech is leading a new fat loss charge by focusing on targeted fat loss and maintaining, if not increasing, muscle mass.”

The program includes replacing one to two meals a day with Mannatech’s TruPLENISH™ Nutritional Supplement Shake. The shake is a complete meal replacement drink full of vitamins, minerals, probiotics, glyconutrients and more than 20 grams of plant-based protein. Its protein and fibre content keeps the body feeling fuller longer, and it comes in delicious chocolate and vanilla flavours.

TruPLENISH is one of three products in the new TruHealth program that will gradually be released in the Australasian region over the months following the Australasian MannaFest 2016 event.

The program has the Mannatech global community buzzing with excitement and it has already received great reviews by those that have trialled it.

“We are proud to launch the new TruHealth System as a part of our company-wide transformation. These new fat-loss products have been expertly designed with our glyconutritional technology, and I believe they will open a brand new market of people interested in our life-changing products. I personally have been on this program for more than two months, and I can’t wait to get TruHealth into the hands of our Associates and customers to experience the energy and vitality that I’ve been enjoying.” Mannatech CEO and President, Alfredo “Al” Bala