Plant-based nutrition on a mission
11 November 2016, 2:00PM
Natural Things
Kiwis looking for healthy, plant-based breakfasts and snacks now have more choice at their fingertips with the new Be Natural range, which includes Coco-nutty Granola, the first granola specifically designed to be eaten with coconut water.
The delicious whole-grain products are inspired by the Blue Zones – five geographical pockets around the world where there are the greatest number of people living to 100 years. They largely adopt a plant-based diet, take daily natural exercise and nurture strong social networks. But there’s no need to rush off to Greece, Italy, USA, Japan or Costa Rica.
“Be Natural is on a mission to get Kiwis to eat more plant-based foods here at home,” says Be Natural brand manager, Penelope Ryan.
“We know Kiwis are looking for healthy eating options that are also versatile and fit with their lifestyles. Our consumers tell us the Plant Power philosophy is firmly on their food agenda and that’s driving the Be Natural rebrand.”
“This philosophy was inspired by aspects of the Blue Zones approach to lifestyle and diet. At Be Natural, we’re also passionate about using interesting, on-trend ingredients, so that it’s easy to change things up in the morning,” Ryan said.
Be Natural’s new Coco-nutty Granola is the first granola specifically crafted to be enjoyed with coconut water. It boasts the goodness of whole grains and fibre oven-baked into a delicious granola with spelt, seeds, coconut and fruit or nuts. Try the two flavours: Coconut, Almond, Spelt & Cinnamon as well as Coconut, Spelt & Fig.
While designed to be eaten with coconut water, the new granola is just as delicious with any milk or yoghurt, so no matter what your vibe is at breakfast – milk, yoghurt or coconut water – you’ve got a delicious breakfast with Be Natural Coco-nutty Granola.
The decision to create a delicious crunchy granola designed to be served with coconut water was inspired by the rise in non-dairy alternatives. With the soy and almond milk industry experiencing a growth of 5.9 per cent between 2009-10 and 2014-15, and coconut water consumption growing by 540 per cent between 2008 and 2012, Be Natural is responding to an increased demand for breakfast foods that go hand-in-hand with milk alternatives.
“There is plenty of evidence to show that plant-based eating is beneficial for health,” says New Zealand registered dietitian and performance nutritionist, Dave Shaw. “One can clearly see through Blue Zones that plant-based eating plays a role in longevity,” he adds.
Soon to be joining Be Natural’s existing portfolio are Be Natural Organics, Be Natural Crunchy Granola & Seed Bars and Be Natural Quinoa Muesli Bars. The new range combines the benefits of Plant Power and quality ingredients.
Be Natural is available in supermarkets nationally. RRP pricing ranges from $3.99 for snacks through to $6.99 for granolas and muesli.
For further information on Be Natural products or ingredients, visit www.benatural.co.nz
Be Natural’s new product range includes:
- Be Natural Coco-nutty Granola
- Coconut, almond, spelt & cinnamon
- Coconut, spelt & fig
- Be Natural Organics
- Golden whole grain bites original
- Golden whole grain bites cinnamon
- Be Natural Crunchy Granola & Seed Bars
- Choc chip chia
- Golden honey linseed
- Be Natural Muesli & Quinoa Bars
- Almond, cashew & pepitas
- Blueberry, choc, almond & coconut
- Be Natural Protein Nut Bars
- Nut Delight
- Cocoa, orange & chia
- Be Natural Cereals
- Cashew, almond, hazelnut & coconut
- Pink lady apple & flame raisin
Be Natural’s Manifesto
Let’s come together for food. For what Plant Power can do for our bodies today and every day. To champion healthier lifestyles through nutritious uplifting plant-based foods. To challenge conventional thinking and to never stop exploring, innovating or improving. So grab our hand and let us inspire you. Be Natural. Food on a mission.