Let's Do This, Spring. Soas Racing Debuts Bright, Bold, Race-Ready 2017 Tri Kits

San Diego, CA — In a sure sign of spring, SOAS Racing unveils four bright, bold, race-ready 2017 triathlon kits. The quartet of new designs follows a springtime tradition for the women’s specific brand, wherein SOAS releases its annual array of highly anticipated creations as the race season kicks into gear.

“It’s always fulfilling to put the final touches on our tri kits and release them to the public each year,” says SOAS owner and founder Steph Swanson. “Triathlon apparel is at the core of our brand, and while we’ve evolved to include running, cycling, gym-wear, swim and lifestyle lines, our tri kits lead the creative charge each season in terms of introducing a new fashion-forward collection. We’re especially proud to share our punchy, innovative 2017 designs, and we’re hard at work integrating the design palette into the entire range of SOAS 2017 fitness and fitness-inspired apparel.”

The 2017 Tri Kit designs, each named for an eclectic SoCal locale—Coronado, Boulevard, Aztec and Uptown—pay special homage to the brand’s San Diego roots. SOAS Racing was established in the beachside endurance sports mecca in 2010 as a solution for women seeking more than simply small-sized men’s training and racing apparel. Swanson applied her artistic expertise, athletic experience and indisputable sense of style to develop a line ideally suited to the discerning, demanding female endurance athlete.

The company proudly creates all apparel in-house at SOAS Racing’s San Diego headquarters, and offers a range of products to serve every woman, from podium contending triathletes to social runners to yoga class regulars alike. As the brand’s offerings have expanded, the mission has remained strong—to deliver equal doses of fashion, fit and function in every product design.

SOAS Racing Tri Kits stand out on triathlon racecourses around the globe, with their bright color combinations, bold patterns and carefully curated fit in striking contrast to standard issue race gear. In addition to the four in-line designs offered in 2017, triathlon fans are sure to notice the special-issue kits exclusive to the SOAS Racing Ambassador Team. The team, a global group of 100-plus active, engaged and gregarious women, serve as ambassadors to the brand, inspiring one another—and women everywhere—to achieve their goals through fitness and fun.

The two-piece 2017 SOAS Racing Tri Kits (Tri Tanks and Tri Shorts) are now available for international purchase at www.soasracing.com, and will ship beginning March 24th. Watch for more 2017 releases from SOAS Racing in the weeks ahead.

SOAS Racing. Women's Triathlon & Endurance Apparel. Women's Specific
www.soasracing.com

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ABOUT SOAS RACING
Proudly made and designed in Southern California, SOAS Racing is women’s specific sports and lifestyle apparel at its best. Originally inspired by women triathletes in search of training and racing gear that ticks the boxes of fashion, fit and function, SOAS Racing has evolved to appeal to cyclists, runners, yoginis, wahines and any woman wanting to look and feel fine – whether on the race course or at the coffee shop. Learn more and explore the entire SOAS Racing line at www.soasracing.com.