head & shoulders Unveils its Biggest Innovation in 10 Years

The world leaders in dandruff and scalp care reveal the new  head & shoulders 3ActionFormula, for unbelievably beautiful and up to 100 per cent dandruff free hair.

As the innovation leaders in superior scalp and haircare, head & shoulders is constantly researching and refining product formulations to deliver unparalleled effectiveness against dandruff without the compromise to beautiful hair.

Tested over 200 times and in development for 10 years, the new advanced head & shoulders 3ActionFormula, is clinically proven to go deeper and remove more dandruff, whilst achieving surprisingly soft and beautiful hair.

Driven to end the compromise that most of us make when it comes to scalp care and beautiful hair results, the exciting reformulation across the entire head & shoulders haircare collection, offers the dual benefits of up to 100 per cent dandruff free hair that’s beautifully soft and hydrated.

GETTING TO THE ROOT OF BEAUTIFUL HAIR
Pioneers in scalp and haircare, head & shoulders scientists discovered the use of Zinc particles in removing dandruff more than 50 years ago, but its scientists are constantly exploring how to optimise the patented formula to provide both unbeatable dandruff protection and great looking hair.

After 10 years of exploration, molecular modelling and countless clinical studies of particle distribution and deposition, head & shoulders scientists have now discovered the importance of smaller size Zinc for both improved hair benefits and scalp health. Inspired by sun care formulations that optimise particle size to deliver a pleasurable feel, the new head & shoulders 3ActionFormula optimises the active ingredient micro-Zinc, to 8x smaller than the previous formulation.

The micro-zinc particles have now been refined to offer a better cleanse, protection against dandruff causing bacteria, and moisturisation to the roots and hair. All creating a stronger foundation for more resilient, touchable hair that is flake-free, in one easy step.

BENEFITS
NEW head & shoulders 3ActionFormula delivers three core benefits, all packed into one bottle:

CLEANSES – providing a rich lather that is deeply indulgent offering best in class unbeatable dandruff removal.

PROTECT – micro-minerals go deeper into the places where dandruff-causing fungus resides - even after rinsing, enabling unbeatable long lasting dandruff protection for up to 72 hours.

MOISTURISE – leaves the hair fibres feeling soft and instantly hydrated thanks to active ingredients that lock-in moisture for noticeably smoother, softer hair that is more manageable and beautiful.                               
Dermatologist Dr. Natasha Cook says: “As a Dermatologist I know the most important thing about skin and scalp care is having the right ingredients in the right concentration, for real results. head & shoulders, the world leaders in anti-dandruff protection have achieved this with the new clinically proven 3ActionFormula, which cleanses, protects and moisturises, providing an easy solution for scalp care in one bottle. Often people are very diligent in caring for their hair and neglect their scalp because they are unaware of how important scalp care is for hair health. With regular use of the new head & shoulders 3ActionFormula, consumers will not only notice they’re dandruff-free, but equally have enviably soft and beautiful hair.”
head & shoulders 3ActionFormula collection:
head & shoulders 3ActionFormula Smooth & Silky
head & shoulders 3ActionFormula Clean & Balanced
head & shoulders 3ActionFormula Apple Fresh
head & shoulders 3ActionFormula Dry Scalp
head & shoulders 3ActionFormula Itchy Scalp
head & shoulders 3ActionFormula 2in1 Deep Clean
head & shoulders 3ActionFormula Old Spice 2in1
head & shoulders 3ActionFormula Damage Rescue Shampoo

head & shoulders with NEW 3ActionFormula (400ml RRP $12.49) is available nationwide in all major retailers.