Auto Pilot Grooming Routines to be Shaken Up with Gillette's New ProShield Razor

With guys taking a surprising number of re-strokes during shaving causing irritation, Gillette has launched the new Fusion ProShield razor - with lubrication before and after the blades to shield against irritation.

According to recent studies, most guys take about 170 strokes every time they shave, and 120 of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the protective shave gel. Despite all of the advances in blade technology, many guys still experience some irritation, largely due to these re-strokes.

Instead of expecting guys to change how they shave, Gillette has made its best cartridge even better to shield guys from irritation. The new Gillette Fusion® ProShield™ with lubrication before and after the blades shields against irritation during every shave – no matter how many strokes he takes.

Shaving over the same spot without lubrication can cause skin irritation, redness and bumps that keep guys from looking and feeling their best. Gillette’s Fusion ProShield razor is engineered to proactively shield against irritation, with new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering incredible closeness.

“With the latest razor technology, excessive re-stroking isn’t necessary for a close shave, but old habits are hard to break,” says Gillette R&D expert Kristina Vanoosthuyze.

“At Gillette, we constantly look for solutions to help improve the shave for guys, and that is why we are introducing Fusion ProShield with lubrication before and after the blades, to help shield from irritation during the shave.  We have changed our blade cartridges so guys don’t need to change the way they shave.”  

Product features:
New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields from irritation.

With all of the features of Gillette’s most advanced ProGlide blade cartridges:

Our thinnest, finest blade edges with less tug and pull

Gillette’s most advanced blade coating

Blade Stability Bar maintains optimal blade spacing for exceptional comfort

MicroComb to help guide stubble to the blades

Precision Trimmer for accurate edging

On Gillette’s FlexBall technology handle:

FlexBall handle with innovative pivot to respond to facial contours for maximum contact2

Two varieties available:
Standard (Yellow)

Chill™ with Cooling Technology (Blue)

Gillette Fusion ProShield razors (RRP $26.49) are available from leading retailers.