Trader Jacks

The owners of Farro the fresh food markets, Janene and James Draper have launched a new subsidiary brand, with the opening of Trader Jacks at Te Awa The Base in Hamilton on May 2nd.  The Drapers have been investigating for the past two years, an additional store model to supplement their very successful Farro Fresh stores.

“Trader Jacks” will have all the basic ingredients required to cook a meal with some of Farros best selling lines.“The product range will be quality and value driven but will attract customers, who traditionally may not have previously visited a Farro store” said James Draper.

Draper said that the opening of the store in Hamilton will replace the existing Farro.“We have had Trader Jacks in planning mode for some time and believe the opportunity in Hamilton meets all the criteria we have identified as an ideal demographic for the launch of this new brand.”

The international trend is for growth of limited assortment supermarkets in the 1000 to 1500 sq metre footprints; that carry fewer lines, with no frills service and presentation of the best products at very competitive prices. “That is exactly what Trader Jacks will bring to the main grocery shopper” said Draper.

He said that Hamilton customers will be the first to experience the new model, and it is intended to roll out more “Trader Jacks” in provincial and regional locations throughout New Zealand.

He added that the experience with Farro in Hamilton, demonstrated that the Hamilton Market was ideal for the launch of Trader Jacks, and the footprint of the Farro store was ideal for the new concept.

“We look forward to bringing this new retail food concept to the New Zealand market, and giving customers the best value products, at competitive prices. That is what Trader Jacks is all about”. He added that there was no similar offering in the current market place and the gap would be filled by Trader Jacks.

Buying direct and in bulk from suppliers means shoppers get the very best prices. To round off the shopping experience and save time Trader Jacks will stock a range of home wares and all your basic cleaning products.

For more information visit www.traderjacks.biz