It's Hip To Be Square - with New SpongeBob Water!

Does SpongeBob SquarePants rule your TV? Is he plastered all over the kids' lunchboxes, pyjamas and scooters? Yep, it's hip to be square with SpongeBob - and now there's bottled water to prove it!

The brainchild of Kiwi businessmen Tony Vesper and Kyle Osborne from NZ Drinks, SpongeBob water is the second kids product from the team who created New Zealand's first bottled water for children. Small enough to fit comfortably in little hands and with a handy sipper to prevent spills, SpongeBob water makes it hip to be square.

Bottled at the source of specially selected local springs, SpongeBob water is purely delicious and designed with kids in mind - it's the easy and healthy way to add a splash of fun to the kids water fix!

According to Vesper and Osborne, their child friendly drinks range was developed after they discovered a gap in the market for a drink that appealed to both parents and their children.

"New Zealand is such a beautiful place - why fill our kids up with anything but pure, natural goodness that doesn't just taste great - it's heaps of fun too!" says Vesper.

"We are hugely excited to bring our SpongeBob drinks to Kiwi kids and know they will love them as much as we enjoy making them."

SpongeBob water (RRP $1.49 400ml) is available now in supermarkets nationwide.