NIVEA Announced as New Zealand's Next Top Model Broadcast Sponsor

2 March 2009, 10:12AM
Femme

NEW ZEALAND: NIVEA, the world’s No.1 skin and beauty care brand*, has been announced as the official broadcast sponsor of New Zealand’s Next Top Model. NIVEA will be the programme’s only broadcast sponsor.

With the nationwide search for the 13 finalists complete, NIVEA can confirm it is the core beauty skincare brand aligning with the popular reality TV series commencing on TV3 in 2009.

New Zealand’s Next Top Model aligns with NIVEA’s global ‘Live Your Beauty’ philosophy. It illustrates that beauty is more than good looks – but a mix of personality, appearance, well-being and interpersonal relationships that will see one girl win the overall title of New Zealand’s Next Top Model.

“We are extremely excited to be a part of such an aspirational TV series as New Zealand’s Next Top Model, which acknowledges our local talent and offers a great opportunity for budding New Zealand models,” states Merilyn Havler, General Manager, NIVEA New Zealand.

New Zealand Next Top Model is a format of AMERICA’S NEXT TOP MODEL, created by top model Tyra Banks. The series follows the progress of the 13 finalists fighting it out in catwalk challenges and high-fashion photo shoots in the quest to take out the prestigious title of New Zealand’s Next Top Model.

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