Jed’s Coffee in an Instant

Jed’s Coffee in an Instant

14 August 2013, 10:37AM
Femme

Jed’s Coffee Co has extended its range into 90g Instant Freeze Dried pouches after the successful launch of its ‘Roast and Ground’ and ‘Freeze Dried’ variants in March 2013.

Jed’s doesn’t offer fancy packaging or complicated blends – it’s just superb coffee at an affordable price.  As with the roast and ground range – the Jed’s strength by numbers system applies to the Freeze Dried range too and is available from medium to very strong.

Jed’s ‘Just Great Coffee’ tagline has resonated with consumers and its growing repertoire offers something for every coffee lover.  

“Jed’s Freeze Dried pouches have been designed to refill the popular Jed’s jar and give consumers a more cost effective option.  We developed the range to bring a high quality coffee that tasted great and was affordable, so we added Freeze Dried Instant to the range to offer a quick option that didn’t compromise on quality, the 90g refill pack is in addition to that.” said Jed’s Marketing Director, Michaela Dumper.

Jed’s Freeze Dried Instant Coffee is available in the following blends:

Jed’s 2 – Freeze Dried Instant – a bright medium roast with a biscuit base and lively sweet notes.

Jed’s 3 – Freeze Dried Instant – a chocolatey, full-bodied balanced coffee.

Jed’s 4 – Freeze Dried Instant – an intense dark roast with a roasted nut finish.

 

Jed’s 90g Refill pouches RRP for $8.59 and Jed’s Freeze Dried 100g jars RRP $9.99 - available from New World and Pak’n Save stores now.

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