The 2009 Southern Trust iD Dunedin Fashion Week Wraps Up
An exceptional week of fashion events celebrating ten years of iD Fashion Week concluded in the southern city of fashion with a spectacular iD Dunedin Fashion Show at the city’s captivating railway station.
Rapturous applause for guest designer WORLD set the stage for the sell out show and the 1500 strong audience showed love for the stunning retrospective collections from Carlson and Mild Red.
The twenty three labels from established, emerging and talented young designers kept the audience on the edge of their seats during the iD Fashion Show held on Saturday night 14 March.
Key Points
Showcasing their winter 09 collections, the eight high profile labels gave the audience a glimpse of what they could be wearing this winter with Nom*D, Carlson and Mild Red alongside the ever popular labels Cherry Cotton Candy, Charmaine Reveley, Aduki, Elusiv and twenty-seven names (formerly Love Lies Bleeding)
Popular media personalities John Campbell and Carol Hirschfeld wowed the crowd with their wit and humour and were welcomed back to the iD Fashion Show like old friends with a huge round of applause.
The crowd pleasing Capsule Collections, featured mini collections from eight designers with Emma stealing the show with her "let’s get lost" collection, alongside BurtenShaw (Cheryl Burtenshaw) and newcomers to iD, Marie Strauss with her own label DADA Vintage, Kester Black (Anna Ross), Lizanne Cua, Iris (Annette Cadogan), Jane Sutherland and St Clair Design (Dallas Cunnningham)
Richard Kavanagh, part of the Redken artistic team heading up the backstage styling for event were able to create different looks this year as the collections from the designers were quite dramatic with lots of colours and almost finery.
The Southern Trust iD Dunedin Fashion week commenced on Tuesday 10 March and featured 15 key events during the week.
The iD Dunedin Emerging Designer Award Winners from Friday 13 March featured in the iD Fashion Show with first place award winner Jonathon Stern from the Shenkar Engineering and Design College, Israel; special Mittelmoda prize winner, Nadeesha Godamunne, Auckland University of Technology, New Zealand; second place prize winner Cem Cako, Royal Academy of Fine Arts in Antwerpen, Belgium and third place prize winner Hani Sagiv, Shenkar Engineering and Design College, Israel.
The Pacific Blue Emerging Designer Travel prize winner Liz Ting, from Massey University, New Zealand also showed her crowd-pleasing collection "Foe Crossing" featuring her stunning dresses.
The Emerging Designer Awards event allows young designers from across the globe gain invaluable experience as they show in what is perhaps their first professional event. With more than 100 applications were received from 11 countries, the 28 finalists represented: New Zealand, Australia, Belgium, India, Israel, Italy, Sweden and Taiwan.
The Pacific Blue Lucky Boarding pass prize winner from the audience was Ms Tuti Robinson originally from Rarotonga, now living in Dunedin, winning return flights for two to Rarotonga.
More than 80 media representatives from New Zealand and Australia attended the fashion week and participated in the week long fashion activities.
Quotes
Susie Staley – Chair of iD Fashion Committee
www.id-dunedinfashion.com
"Over the past 10 years we have been fortunate to have had the support of many businesses and organisations; and in particular to our past and current premier partners – Vodafone and the Southern Trust. The event has become a very successful annual fixture in the city of Dunedin. It creates a huge opportunity to showcase Dunedin nationally and internationally. The Emerging Designers’ event has grown from small beginnings to a sought after fashion competition with entrants from across the world. We firmly believe that iD Fashion can be a permanent fixture in the international fashion calendar but to do so we need a primary or principal funding partner to work with us on an going basis".
Victoria Bunton – Event Co-ordinator
"This year has been an incredibly successful week of fashion events with tickets to the iD Dunedin Fashion Show selling out in one day. Other key events sold out within days of going on sale showing that there is a high demand by the public for fashion related shows and events. The tenth anniversary has certainly been a milestone event and one to remember".