Watch Your Back, Lovable's Invisibra Is Here

22 September 2009, 6:01PM
Femme

Women across the nation can breath a sigh of relief as leading intimates brand Lovable proudly launches INVISIBRA - the latest innovation in bra technology into the local and New Zealand markets mid-September.

Designed with fit, form and function in mind, the INVISIBRA will single-handedly take on the challenge of banishing the dreaded Visible Bra Line (or V.B.L as it’s known to insiders) from Australian and New Zealand landscapes. “The V.B.L. was number one on the list of fashion sins for the majority of women who we spoke to while researching the INVISIBRA. We think we’ve cracked the issue with the INVISIBRA.” States Dianne Taylor, Group Brand Marketing Manager – Gazal Intimates.

The V.B.L. follows swiftly behind the renowned V.P.L (Visible Panty Line, in case you haven’t heard it before) as the second Deadly Sin of the Sisterhood, both fashion trip-ups catching out as many stellar celebrities as us normal folks. The outcome of many a celebrity V.B.L. faux pas has been published across globe, busting the poor wearer’s mishap as she sports attractive ‘double cheeks’ under her fashionable bandage dress, or flashing her undies as she hops out of her limo.

Let it be a warning, no woman is safe from the perils of dodgy fitting undies…. With this ominous threat, Lovable is thrilled to announce the INVISIBRA - the Sisterhood’s ultimate Secret Weapon against the dreaded V.B.L. Women around the country can breathe a sigh of relief, knowing that those unattractive, badly-fitting-bra-induced bumps, gapes and bulges are a thing of the past with the ultra smoothing, seam-free finishing of the innovative INVISIBRA.

. INVISIBRA features innovative top pad design to reshape the bust and reduce gaping ensuring a more youthful shape, the heat bonded technology minimises any cutting effect along the upper back. Watch your backs for some of the following common V.B.L. traps (and get fitted by a Lovable INVISIBRA expert to avoid them!)

• Even the slimmest of girls can get the ‘Back Fat’ effect if she’s wearing a badly fitting bra, a too-tight bra strap cruelly cuts into the skin leaving an ugly bulge poking through tee-shirts and tops.
• The ‘Four Boob’ effect – smaller cup sizes do not make bigger boobs! Just a really unattractive mountain range on your chest. More Kath & Kim than Heidi Klum!
• ‘T-Bag’Top’ – the opposite of the ‘Four Boob’, the ‘T-Bag’ is sinfully sad and often the result of a tired lingerie drawer. Wearing a lacy bra under a tight top, or a misshapen or too big t-shirt bra that gapes open revealing sadly unsupported boobs desperate for some sexy shape. Just Don’t Do It!
• Bra Less – Girls, if serial sinners Kate and Lindsay can’t get away with it, what on earth makes you think you can?
• The ‘Sneaky Peep’ – when boobs can’t be contained by a buttoned up shirt or dress, giving everyone else a sneaky look at your bra. If you’re going to flash your friends, make sure you’re wearing a great bra! 
 

• ‘On Show Strap’ - The grubby, ultra frilly or mismatched Bra Strap poking out from beneath a pretty camisole or ruining the sexy effect of a racer back dress - Underwear is called exactly that for a reason, sisters!

As the Sisterhood well understands, style is equally as important as fit and function when it comes to lingerie. The INVISIBRA confidently ticks the style boxes with its luxurious Italian micro-fibre fabric in a flattering shade of Cuban Sand and its elegant design details. Join the fight against V.B.L and try Lovable’s new INVISIBRA on for size. You’ll never have to watch your back again. INVISIBRA bonded contour bra $49.95, sizes 10-16B-C-D-DD INVISIBRA bonded contour brief $24.95, sizes S-M-L Available nationally from Mid-September at Myer, David Jones and selected boutiques, and in New Zealand through Farmers, Smith & Caughey, Kirkcaldie & Stains and selected boutiques.
 

www.Lovable.com.au

Search