Bloomin' Lovely - What your flower choice says about your Mum

ChildFund’s Bloomin’ Lovely Campaign is shining the spotlight on well-known Mums this Mother’s Day to raise awareness for their Gifts that Grow collection – alternative gifts that provide sustainable futures for Mums and their children in developing countries.

Celebrity Mums Toni Street, Hilary Barry, Teuila Blakely, Miriama Kamo, Danielle Cormack, Sera Lilly, Alison Quigan and Ingrid Hipkiss, have come on board to highlight the most popular Mother’s Day Gift that Grows – flowers and help you put a little more meaning in to your flower choice this Mother’s Day.

Xanthe White, renowned landscape designer and ChildFund’s honorary ‘Bloomologist’ has created an array of Petal Profiles showcasing the qualities that make these celebrity Mums unique and the flowers that best match their personalities. Kiwi kids can use the petal profiles to select the perfect bunch for their Mum and add on an alternative gift that grows for a special Mum in a developing country.

Xanthe White says ChildFund’s Bloomin’ Lovely campaign is a fun way to help children personalise their Mum’s bouquet and give it a bit more significance.

“We all think our Mum is ‘the pick of the bunch’ but it is often their less obvious characteristics that we love the most. You can use the Petal Profiles to show your Mum you’ve put a bit of extra thought in to her present this year and love her unique qualities that make her stand out from the bunch.”

ChildFund Chief Executive Paul Brown says exposing the hidden qualities of each flower will give people a whole new appreciation of a simple pack of seeds.

“It is the cultivating that has gone on behind closed doors that has given these flowers their opportunity to blossom. Flowers like children need the basics of food and water, protection from pests and ongoing nurturing to ensure they grow to their potential.

“This is the whole idea behind ChildFund’s Gifts that Grow catalogue. Whether it’s a pack of vegetable seeds, a compost pit, fruit trees to plant or an irrigation system, by gifting families in need the basic tools we are giving them the ability to completely transform their lives.

“Kiwi children can use ChildFund’s Petal Profiles to pick a bunch of flowers that truly reflects their Mum and plant some seeds for Mums offshore using ChildFund’s Gifts that Grow catalogue. They’ll be helping Mothers in need create a bright and prosperous future for their own children,” says Paul Brown.

Purchasers of ChildFund’s Gifts that Grow receive a special gift card explaining the gift and how it will benefit the recipient, and also get a ‘gift back’ via a full tax credit.

To order ChildFund Gifts That Grow visit www.childfund.org.nz or call 0800 223 111