Smirnoff Unleashes #purepotential

You’ll Never Look at Your Fridge the Same

Smirnoff sees the potential in any ingredient to make a great drink – in fact, it sees the potential in everything around you from sidewalks as dance floors, jars as glasses and elevators as the start of an office romance!

It’s a lot easier to make a drink than you think and most of the time you can find all of the ingredients you’ll need right in your kitchen. Coffee, fruit, milk, sugar, soda water… ice blocks? They’re all perfect mixers to work with Smirnoff vodka – that leftover stick of celery could be the start to the best Bloody Mary you’ve ever had.

Smirnoff’s Pure Potential campaign encourages people to be imaginative and creative with Smirnoff by using with items from the fruit bowl, supermarket aisle or fridge.

With Smirnoff’s bartenders on stand-by, instagrammers will be encouraged to take a picture of the limited ingredients in their fridge and use the hashtag #purepotential. These bartenders will then help create an amazing drink using what they see; revealing the potential a bottle of Smirnoff can release.

Lana Blair, from Smirnoff says: “Smirnoff has a history of seeing the world differently. #purepotential is all about experimenting with new flavours and discovering just how easy it is to make the perfect cocktail at home with Smirnoff vodka.”

So impress your tastebuds this summer by whipping up some super easy and delicious cocktails using Smirnoff vodka and everyday items you can find in the fridge. 

You can also jump on Smirnoff’s handy instagram page or website for more cocktail ideas.
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#purepotential