Mons Royale Announces Social Media Treasure Hunt #FINDMONS at Crankworx

Merino wool brand Mons Royale will be activating their title sponsorship of the Dual Speed and Style event at Crankworx in Rotorua with a social media based treasure hunt #findmons.

Mons Royale ambassadors will be roaming the town of Rotorua, the Skyline/Crankworx venue and Rotorua’s trails wearing Mons Royale garments and communicating their whereabouts using Twitter and Instagram inviting Crankworx visitors to interact with them and find them.

When they’re found and asked “Is that Mons Royale?” they’ll hand over Mons Royale garments to their lucky captors. Mons Royale’s team will be making available $500 in prizes every day of the event.

The promotion will take place across Rotorua throughout the Crankworx period from the 23rd of March until the 29th.

To participate and win participants simply need follow: 
Twitter @monsroyale
Instagram @monsroyale
...and try to locate the Mons team.

Mons Royale’s Head of Brand & Marketing Richard Birkby says “We wanted to do something fun and engaging at Crankworx. The whole world of mountain biking will be in Rotorua for this event and this promotion is something that everyone can participate in. It’s easy, it’s fun and it’ll also take in some of the best trails. Look out for hidden garments and the Mons team. Follow @monsroyale and keep searching #findmons.”

A number of other Rotorua businesses and bike industry brands will be participating to add a little extra excitement to the hunt.

About Mons Royale
From Lake Wanaka New Zealand, Mons Royale creates versatile merino clothing designed for technical performance and style. We design garments that riders love to wear every day, not just the days they’re out on the hill. Garments that work as well on the mountain as they look good on the street. We do this with merino wool because it’s way better than any other fabric – It is super soft, warm (even when it’s wet), ultra-breathable, helps to regulate your temperature and doesn’t stink.

www.monsroyale.com