ECCO Introduces New Urban Sneaker in its Softest Leather Ever

Global Scandinavian footwear brand ECCO has broken new ground with the release of its stylish new urban sneaker – the Soft7.

Known around the world for its technically superior shoes and the quality and production of its leather, ECCO has produced its softest leather for the Soft7.

Soft7 is the only contemporary urban sneaker manufactured from leather so soft you’ll need to touch it to believe it. The styling of the Soft7 also takes a new approach with a simple, understated design that is urban and edgy.  

ECCO’s direct injection technology also produces more flexible and durable shoes which are also hard wearing.  The heritage leather uppers are naturally soft, light and breathable, perfect in a contemporary sneaker.


Photo courtesy of Impact PR


Photo courtesy of Impact PR


Photo courtesy of Impact PR


Photo courtesy of Impact PR

The Soft7 is available in a range of styles including men’s and women’s high and low top sneakers as well as a suede slip on and contrasting laces version.  The style will release in both black and white initially with a range of playful new colours being introduced in 2016.

The Soft7 will be available in ECCO stores in Auckland and Wellington from September as well as online at www.eccoshoes.co.nz.