The changing faces of Kiwi women

There are now 213 different ethnicities in New Zealand.
A third of women struggle to find the right shade of foundation.
 
New Zealand has become a truly multi-cultural society, with the 2013 Census identifying 213 different ethnic groups. From the largest groups (New Zealand European, Maori, Chinese, Samoan and Indian) to the smallest (such as Chamorro, Corsican and Inuit), women are driving a growing demand for make-up as diverse as their skin tones.
 
Yet research shows that most beauty brands aren’t keeping up, with ranges that are still far too limited. In a Glamour US survey, for example, 30% of readers said they can never find the right shade of foundation for their skin tone. Experts agree that wearing the wrong foundation is one of the most common beauty mistakes women make.


 
Kryolan has one of the widest ranges of foundation colours in New Zealand
 
Kryolan, the world’s number one professional make-up brand, has the widest range of foundation colours available in New Zealand: 340 in total, across 17 different ranges. Unlike other brands, the Berlin-based Kryolan make their own make-up, using photo spectrometers to measure and monitor skin shade colours with pinpoint accuracy.
 
Midge Holding has been a professional TV and film make-up artist for 38 years, and owns Kryolan boutiques in Auckland and Christchurch. She says a substantial number of her customers are coming to Kryolan specifically because they can’t find the right shade of foundation anywhere else.

“40% of Auckland’s population is now made up of different ethnicities. Darker skins in particular have long been under-served, with limited ranges of colours. Kryolan is changing all that. We have 340 colour-true foundation shades, so we can provide the perfect match for any and every skin tone. Our best selling foundation is Ultra Cream Foundation which is suitable for most skin types except very oily.”

Midge’s tips for choosing the right foundation:

• Unless you know exactly what you need, do not purchase online. 
• Decide on what sort of coverage you want and discuss your options with an expert in makeup, Kryolan City Auckland employ fully qualified makeup Artists.
• Never try and match your foundation colour by testing on your hand, wrist etc. the foundation must be tested on face, preferably along the jawline. Your hand can be a completely different colour and texture to your face.
• Check the colour test in natural daylight; it should blend into your natural skin colour.
• The perfect foundation for everyday wear should look natural and blend out uneven skin tones making the skin look flawless, it should not look like a mask.
• Always wear a Primer under your foundation.
• If you have sensitive skin ask to have the foundation applied and wear it for a day before buying to ensure it does not react with your skin. 
• If redness is a problem, use a yellow based neutraliser under your foundation
• Your skin can change with the seasons and as you age, so what suits you now may not always be the perfect choice for the future.

Of their vast range of foundations, Kryolan’s High Definition and Dermacolour ranges are the most innovative.
 
Kryolan’s innovative High Definition micro-fine make-up controls reflection levels for an exceptionally flawless finish. Designed for use with HD photography, it creates natural life-like radiance and is available in 66 colours and 4 formulations:
 
HD Micro Foundation Cream is available in 27 colours, reduces the shadow effect of fine lines and is also perfect for everyday wear for the mature wearer and everyone wanting good coverage but with a light natural feel.
 
HD Micro Foundation Cache is available in 18 colours and is a corrective cream makeup application with finest micronized pigments to ensure a natural look and is suitable for all high definition images.
 
HD Micro Foundation Matifying liquid is available in 17 shades and is a matifying liquid that does not require powder to set it, especially suited for oily and combination skins. Once dry it is smudge proof and water resistant.
 
HD Micro Silk Powder, the perfect powder to set both the Cream and Cache products. This is a light powder with silk protein for matifying and setting the makeup. The finest powder ever developed and available in 4 colours including colourless.



Dermacolor is the highly pigmented, waterproof, award-winning range that works like “cosmetic camouflage”. Recommended by dermatologists and professional make-up artists including Kim Kardashian’s makeup artist, Mario Dedivanovic. Available in 101 shades and 3 formulations:
 
Dermacolour Camouflage Cream is the most popular formula with 53 colours available in small (4g) to touch up specific areas, large (30g) and in palettes.
 
Dermacolor Camouflage Fluid is an innovative preparation in a class of its own. It is designed for the face and does not require powdering. It is waterproof once dry. Available in 12 shades.
 
Dermacolor Body camouflage is designed for use on the body as it will camouflage pigmentation, age spots and varicose veins. It is waterproof and smudge proof once dry and is available in 36 shades.

Website: nz.kryolan.com