Big Apple GU Energy Gel and Sea Salt Chocolate Roctane Energy Gel Debut

GU Energy Labs have launched two new gel flavors in the revamped line-up of their integrated nutrition system of Hydration, Energy and Recovery products.

 

The new GU Energy Gel flavor is Big Apple, and like all of the newly-formulated gels in the GU lineup, it contains no vitamin C or E, because the consumption of these anti-oxidants can inhibit the body’s natural training adaptations to defend against exercise stressors. Big Apple presents a refreshing tartness and like all newly-formulated gels, is wholly vegan.



Sea Salt Chocolate Roctane Energy Gel is the latest flavor introduced into the company’s ultraendurance line of Roctane products. Led by Magda Boulet, GU’s Vice President of Research, Development and Innovation and 2008 Olympic marathoner, the product team at GU created Sea Salt Chocolate which, like all Roctane Gels, contains more amino acids than GU Energy Gels - including beta-alanine, which helps to maintain normal acidity levels within muscles during intense exercise to prevent muscle fatigue.
 

Magda Boulet. Photo courtesy of Allsports

“The flavors are a home run,” said Boulet. “For those looking for the added performance benefits of beta-alanine, citrates and branched-chain amino acids, Roctane now delivers those in everyone’s favorite flavor profile: Chocolate.”


 
The new flavors are available now at local specialty retailers and on the new webstore www.GUEnergy.co.nz. The RRP for a 24 box of Big Apple GU is $95.00 and $3.99 for a single-serving packet. Sea Salt Chocolate Roctane will retail for $165.00 for a box of 24 and $6.99 per packet.