Muffin Break launches Lower Carb muffin

During the past decade it has launched gluten free, dairy free, Weight Watchers® approved and low fat versions of its famed muffins.
 
And now Muffin Break brings you the Lower Carb muffin – made with a nutritious combination of fruit, nuts, seeds, yoghurt and almond meal.
 
The Lower Carb muffin is designed both for those who need to manage their sugar and carbohydrate intake for health reasons and those who seek a healthier lifestyle.
 
With two flavours – Macadamia, Mango & Passionfruit and Berry Nut & Seeds, both Lower Carb muffins contain 70 per cent less carbohydrate, 75 per cent less sugar and almost half as many kilojoules* than a traditional Muffin Break muffin**.
 
Both muffins also have a low Glycaemic Index (GI)***. Eating mainly low GI foods every day is encouraged as it provides a slow, continuous supply of energy from one meal to another. ****
 
Muffin Break says there is clear demand for a Lower Carb version of its core product.
 

Photo courtesy of Pead PR

“Over the years a range of societal and health changes and trends have influenced our business to diversify our product range and support people’s dietary needs,” says Gemma Fitzsimons, Muffin Break Marketing Manager.
 
“We’ve spent five years developing the Lower Carb muffin and we are thrilled to bring this new offer to our customers, particularly those who previously would not have been able to enjoy the simple pleasure of accompanying their favourite beverage with a muffin.
 
Sharon Natoli, Accredited Practising Dietitian from Food & Nutrition Australia, and a leading expert on dietary needs and nutrition, has been consulted during development of the product and she says it’s great to see healthier options more readily available for those in the community who want them. 
 
“This includes people managing particular health conditions as well as those seeking to maintain a healthy lifestyle. 
 
“The new Lower Carb muffins are not only lower in sugar and kilojoules but other nutritional factors have also been taken in to account during their development.  This has resulted in the muffins also having a low GI, being low in sodium, a source of protein, high in fibre and containing a low proportion of saturated fat.”
 
Muffin Break’s Lower Carb range contains 1.5 exchanges, useful information for those who have diabetes and need to ensure they have a regular amount of carbohydrate over the course of the day.
 
The Lower Carb muffins also provide a source of protein which is important for muscle growth and bone health and they provide a good source of fibre, necessary for a healthy digestive system******. 
 
The Lower Carb muffin is available at Muffin Break stores nationwide from 28 September. The RRP for The Lower Carb Muffin is $4.60
 


*47 per cent lower in kilojoules
**Comparisons are based on one traditional Muffin Break Peach Nut muffin compared to one Lower Carb Mango Passionfruit Macadamia muffin and one traditional Muffin Break Boysenberry muffin compared to one Lower Carb Berry Nut and Seeds muffin.  
*** Lower Carb Mango Passionfruit Macadamia muffin: GI = 34 (low GI) Lower Carb Berry Nut and Seeds muffin: GI = 29 (low GI). A food is considered low GI when its Glycaemic index is 55 or less
**** A food’s (Glycaemic Index) GI indicates the rate at which the carbohydrate in that food is broken down into glucose and absorbed from the gut into the blood. For high GI foods, this occurs quickly, causing blood glucose (sugar) levels to rise rapidly. For low GI foods, carbohydrate is digested slowly resulting in a more gradual rise in blood glucose levels. http://tinyurl.com/ps2l2r8  
***** One ‘exchange’ is based on an amount of food providing 15g carbohydrate. The foods within each list can be ‘exchanged’ for one another during meal planning to ensure about the same amount of carbohydrate is consumed from day to day. http://tinyurl.com/q4ajzr9  
******As part of a diet involving the consumption of a variety of foods, the protein and fibre in Muffin Break Lower Carb muffins assists with muscle growth and bone health and the maintenance of a healthy digestive system.