Kiwi drink an effective hangover remedy, says leading US magazine

If you’re suffering from a New Year’s Day hangover today, an influential United-States lifestyle magazine, Outdoors, recommends you give Kiwi-owned drink SOS Rehydrate a try.
 
SOS Rehydrate’s mango powdered drink mix was one of seven products tested by Outdoors’ reviewers for a light-hearted holiday column published this week.
 
SOS co-founder and Chief Marketing Officer Tom Mayo says the Outdoors review demonstrates that SOS is gaining traction in the huge US drinks market.
 
“The review is a great New Year’s surprise for us. The product testing was obviously unscientific and a bit of fun, but nevertheless we’re delighted to have been referenced by one of the United States’ leading active lifestyle publications. The US sports nutrition market which we are targeting is currently worth US$5.9 billion and is forecast to grow to US$6.5 billion in 2017 – so reviews like this are absolute gold.”
 
Mayo says the review is particularly timely with the firm currently undertaking a capital raising, which includes New Zealand’s first-ever equity crowdfunding campaign for wholesale investors only, hosted by Snowball Effect. Over US$900,000 has been raised by SOS overall to date.