LifeProof Announces

LifeProof Announces "DEFY Winter" Film Featuring Wakeboard Champion Carro Djupsjö

22 January 2016, 1:25PM
Image.Net

LifeProof is proud to announce the release of short film ‘DEFY Elements’ featuring wakeboard champion and LifeProof Brand athlete, Carro Djupsjö. Djupsjö made her debut as a LifeProof athlete at the Wakeboard World Championships, November 2015 in Chapala, Mexico.

LifeProof is a longtime supporter of wakeboarding, a sport which exemplifies conviction, determination and dedication, values underpinning the LifeProof brand. ‘DEFY Elements’ is set in Sweden, between Stockholm, Carro’s native city and Åre, Jämtland County, a beautiful, untouched winter destination intact with snow-covered lakes and mountainous terrain.

Djupsjo started wakeboarding at the age of thirteen when her father brought her to the local waterski club. After spending that autumn in a 3-4 mm wetsuit every weekend, she was hooked. Carro’s dream was ‘to become a professional wakeboarder and travel the world’. Now, ten years later, she’s living proof that all dreams are possible. She is the ultimate embodiment of the LifeProof brand by defying what's possible on a wakeboard, in the harshest of conditions.

Throughout the film, Djupsjö describes her life, motivations and the incredible journey of her career while delving deep into the mental and physical preparation she undertakes to become the very best.

Enhancing the film along the way are the stunning scenic shots of Sweden with Djupsjö taking centre stage in extreme circumstances. Riding the wake in sub-zero temperatures and proving her strength of character is the underlying message of the film, as the film cuts between preparation scenes in Stockholm to climatic moments, with Djupsjö overcoming any fears she had about wakeboarding in bitter temperatures.


Photo courtesy of Image.Net

‘Working with Lifeproof has been an awesome experience,’ Djupsjö said. ‘Getting the opportunity to wakeboard in beautiful scenery like these freezing Swedish lakes was truly challenging and I was thrilled to DEFY my limits. I think when you do something you love it doesn’t matter how tired you are, you just want to keep progressing and keep getting better. Before we got in the car to drive up to this snowy location I wasn’t sure if I was even going to be able to be in the wear for ten minutes, yet alone be able to throw down my usual tricks. It’s moments like these though; the ones outside our comfort zones that make us feel the most alive and help us grow. I’m so grateful to Lifeproof for this incredible experience and for making this project come to life.’

‘The ‘DEFY Elements’ film perfectly sums up the essence of the LifeProof brand and extends to create an engaging story around the power of the human spirit to succeed in the most brutal circumstances as a result of steely will and determination,’ said Stephen Daverio, Managing Director of LifeProof EMEA. ‘Carro was the perfect ambassador for this project.’

LifeProof is dedicated to defying logic with smartphone and tablet cases that can take mobile technology just about anywhere. LifeProof cases provide waterproof, drop proof, dirt proof, snow proof protection to enable an adventurous lifestyle.

You can view the final film by clicking here: https://youtu.be/Ro9Re7Iw3Uw

Learn more about LifeProof at lifeproof.com

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