Budget travelers boosted with easier booking for free car hire

11 February 2014, 9:15AM
Femme

Transfercar has launched its new website design, making free rental cars easier to find.

Transfercar, the free rental car company, has launched its new website design. Responding to customer feedback, the team has created a website that is both clearer and easier to use.

The development team has also improved the site layout so more information on each rental car is visible on the home page as well as including social sharing buttons on a floating toolbar.

Featuring a novel width auto-sizing tool, the website will now load on any device to fit the full screen. We really wanted to make the most of the dramatic photographic scenery we on our home page and so maximizing the size makes a real impact.

Espen Grimstad, CEO said “This has been a long time in development because we kept listening to our customers and they had so many great suggestions for improvements. We are really pleased with the result. Having co-ordinated the development we are continuing to add more features over the coming weeks.”

Improving the user experience is a critical part of every internet business today. The technical team chose to build on the Symfony PHP platform because of its robust framework backed by a comprehensive toolbox of software components. Making the user front end responsive for mobile, tablet as well as desktop viewing was an important objective for the redesign and Zurb Foundation claims to be the most advanced responsive front-end available.

Adding in funky icons from the Designmodo team and a smooth reworking of the company logo by Luc Design has gained a polished modern look and feel.

Transfercar runs separate websites for customers in Australia and New Zealand. This investment will be the bedrock of future business growth into new territories and more website domains.

Transfercar New Zealand www.transfercar.co.nz

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