Kiwis sign up for New Zealand's Biggest Coffee Break

Kiwis are signing up in droves to host an Oxfam Fairtrade Coffee Break next month to help struggling coffee growers in developing countries work their way out of poverty.

 Oxfam New Zealand estimates more than 7000 people throughout the country will take part in a Coffee Break in their workplaces, homes, schools or coffee groups – wherever - during Fair Trade Fortnight May 3-18.

 "Hosting a Coffee break is a fun and easy way to raise awareness about Fairtrade coffee and raise money towards Oxfam's work to fight poverty," says Oxfam's Fairtrade Coordinator Linda Broom. "It's great to see that so many people around the country care about coffee growers getting a better deal."

 Fairtrade guarantees a better deal for the 25 million farmers and producers in the developing world, ensuring they are paid a fair and stable price for their coffee. Money can then be invested back into the community to improve health care and education, access to clean water and sanitation.

Growing demand from consumers who wish to shop ethically has fuelled massive market growth in Fairtrade products in New Zealand. In 2004 the total value of New Zealand's Fairtrade retail sales was $200,000. But today, just four years later, the market has grown enormously to an estimated NZ$9.13 million.

"As consumers we have a very powerful voice. We can actually influence global trade through the way we shop – just by choosing Fairtrade products when we shop," says Broom.

 A wide range of Fairtrade products are now available in New Zealand, from coffee and chocolate, to spices and sports balls.

 Kiwis have till May 2 to register to take part in New Zealand's Biggest Coffee Break. It officially takes place on May 16, but Coffee Breaks can be held at any time during the Fortnight.

Go to www.oxfam.org.nz or call 0800 400 666 to register for a free fundraising pack. The pack includes delicious Atomic Fairtrade coffee, a DVD and materials to introduce friends or work mates to Fairtrade.