Clearly launches flagship store in Auckland

16 April 2014, 3:10PM
The Mint Partners (formerly Clearly Contacts), the leading global manufacturer and online retailer of high-quality glasses and contact lenses, is launching its first retail boutique in Auckland’s CBD. With a new look website, and a fresh approach to the in-store shopping experience, Clearly’s aim is to make optical shopping, an often boring and stressful task, a fun and engaging experience for customers across New Zealand.

With its innovative design, Auckland’s flagship store is about creating a visually compelling statement and a powerful retail presence for the Clearly brand. Based on the convex shape of an eye, the key design feature is a seamless product display wall that doubles as light-box. With dimmers and programmable LED lights in the display, the wall can be transformed to create various moods and themed lighting, based on seasonal trends and eyewear collections. This innovative design was delivered by award winning architects RCG.

Wanting their customers to feel confident in the process of selecting their perfect eyewear, Clearly aims to deliver a retail experience that is rich, engaging and memorable. With refined finishes and stylistic references to the brand’s products, the store is a modern, interactive space for customers to engage with staff and find what best suits them.

Clearly is the exclusive global stockist of Derek Cardigan, a vintage-inspired eyeglasses brand and style choice for music celebrities Alicia Keys and Flo Rida; Joseph Marc, a brand designed for the discerning, contemporary and refined customer; as well as premium international designers such as Ray Ban, Balenciaga and Tom Ford to name a few. Clearly promises a wide range of eyewear that are stylish and affordable, as well as service and convenience that is second to none.

Even the most sceptical of online shoppers can rest assured their rims are the perfect choice, with Clearly’s ‘Try before you Buy’ offer, allowing customers to try on several frames in their prescription completely free. Customers can order and try out their glasses at no cost, for thirty days, and keep only the glasses they love. What’s more, first time glasses shoppers can enjoy Clearly’s ‘First Pair Free’ promotion when choosing from selected designer frames.

Visit Clearly’s new retail space at 175 Queen Street, Auckland CBD or find out more at