Going troppo in the search for a drink the kids will love and you feel happy with? Farewell the fruitless search because fruity just got fun, thanks to new SpongeBob fruit drinks - the drink that makes it hip to be square!

The FittaMamma range was conceived to meet the needs of women who choose to stay fit and active during their pregnancy, supporting the bump to make any activity more comfortable.

Recent Mintel research has shown 55% of pregnant women say it’s important that they still look attractive during their pregnancy. As more and more women leave childbirth until their 30’s it’s increasingly likely that they will have already established a fitness routine as part of their lifestyle and expect to exercise in technically designed clothes that look good when they work out.

World-renowned photographer and New York Times bestselling author Anne Geddes today announced that her ever-popular classic baby record book My First Five Years is available for the first time as a digital keepsake edition from the Mac App Store. Anne Geddes has sold millions of copies of My First Five Years since its first edition was published in 1996.

Lose Baby Weight, which is a healthy eating and weight loss for women company specialising in post pregnancy weight loss, is offering all mums a $10 discount on all plans purchased until October 2.
 

Now that you might start thinking about summer and travel - let's aim to keep kids safe in every car journey they go in.

Mums will love that Icebreaker has got kids covered this winter with its range of premium merino clothing that’s non-itch, warm and can be popped into the machine for a quick and easy wash.
 

As soon as you hold your newborn in your arms you realize that life will never be the same again. For many mothers, along with the joy comes a multitude of mixed emotions. Sadness, stress, frustration, tiredness and sometimes post natal depression. Some or all of these things affect all new mothers at some stage and while we are often good at showing the world that we are coping just fine – we are not always good at exposing our vulnerability. Often even those closest to us have very little idea of how we are really feeling.

In-depth insights into the newest generation of New Zealanders are revealed today in a study which will follow more than 7,000 children for the next 21 years.
 

The Sacrifice.Love.Beauty campaign is being launched this week to celebrate the beauty of motherhood.

Bex Lipp, mother of two young boys and owner of daisybaby.co.nz, wanted to find a way to make mothers feel good about themselves. She came up with the idea of celebrating the beauty of mothers in a calendar, and ran a competition for 12 lucky mothers to have a makeover and photoshoot, styled as 1950s housewives.

Following a plethora of submissions from across New Zealand, Bio-Oil® has selected Napier-based Jan Klausen as the recipient of the first Bio-Oil® Post Natal Care Grant worth $4000.

For Emily Cooper, one half of the father and daughter business that produces Silkbody, the parent brand, Silkbaby is the obvious next step in their mission to bring the luxury and comfort of silk to people's everyday lives:

Bio-Oil® is celebrating the International Day of the Midwife by giving New Zealand midwives and nurses the opportunity to seize a $4000 professional development grant.

A great sense of humour derived from the founder’s native Ireland, coupled with a desire to create practical but stylish children’s wear, is at the heart of a new range of kids’ clothing launched this month.

Authors of the new book, Attached at the Heart: 8 Proven Parenting Principles for Raising Connected and Compassionate Children, Barbara Nicholson and Lysa Parker, respected family educators and parenting consultants, have found there is little to no understanding by most parents of attachment theory - that every child is born with a drive to form a close emotional relationship with the mother and/or father that could result in devastating effects if those needs are not met. They have found that too much advice is based on opinion, not sound research, which has often proven harmful to the child and/or the parent-child relationship.