Zen Swaddle lands in New Zealand

An innovative new swaddle has touched down in New Zealand to help parents create a sense of calm before babies’ bedtimes and to put infant sleep problems to rest. Kiwi mums: meet the Zen SwaddleTM.

Based on the principles related to the power of touch and the benefits of swaddling, this innovative and award-winning product is the only swaddle blanket to mimic your touch by being lightly weighted in parts.

Its construction also helps babies to sleep through the startle reflex and works to create the sensation of being wrapped in a parent’s embrace with the weighted areas, such as: Peaceful TouchTM applying gentle pressure to the abdomen and the Loving EmbraceTM surrounding the baby on either side from torso to thigh, providing the cosy, reassuring feeling of being in your arms.

“It’s fair to say that I’m mildly obsessed with swaddles,” says The Sleep Store founder, Louise Tanguay. “And this is one of the best. I love the fact this swaddle gives babies the comforting feeling of being held, even when they’re not. It’s such a simple idea, but brilliant.”

People.com voted the product their Newborn Essential That Makes Motherhood a Breeze. Trials with babies showed that duration of sleep was increased because minor disturbances didn’t wake them.

The Zen Swaddle is made from 100% cotton, is soft and breathable and available in adorable patterns, almost as pleasing to a mum’s eyes as her soundly sleeping baby.

The Zen Swaddle is available from The Sleep Store with an RRP of $54.95: the science of touch meets the magic of mum.


PHOTO CAPTION:  Zen Swaddle, $54.95 from www.thesleepstore.co.nz