Beauty expert Zoë Foster-Blake launches her NZ made, all natural, skin care range, 'Go-To'

In an announcement people are calling “exciting”, “intriguing” and “too tight around the waist” former Cosmopolitan and Harper’s BAZAAR beauty director, and the author of Amazing Face, Zoë Foster Blake has released her own skin care line, called Go-To.

Go-To is the result of a decade using and reviewing every kind of skin care available, as well as some exceptional guidance from Megan Larsen, founder of award-winning organic skincare brand, Sodashi.

But mostly, mostly it’s a response to women telling Zoë they’re baffled by skin care. That it’s too hard. Too confusing. Too serious and scary. That all they want is something simple that actually works. Go-To is exactly this.

SIMPLE. SAFE. SUITABLE FOR EVERYONE.

A thoughtful edit of five essentials – lip balm, cleanser, moisturiser, exfoliant and
a multipurpose body oil – Go-To removes the standard skin care confusion by providing all that’s needed for strong, healthy, happy skin... thereby becoming your ‘go-to’ products. With a philosophy of gentle exfoliation, protection and authentic hydration, Go-To offers the perfect base skin care routine, whether that skin is teenage and temperamental or lasered and lined.

All of our products are created in Australia and made in New Zealand. Go-To proudly flaunts its pure, potent natural ingredients and zero tolerance for nasties. At the core of each product are botanical actives that actually do something, like AHAs, antioxidants and deeply hydrating butters and oils. The Very Useful Face Cream harnesses the extraordinary Amla berry, a power antioxidant with 30x more Vitamin C than oranges. The silky mousse of Properly Clean uses Willow Bark to make sure all that foundation and primer and sunscreen comes off. Ultra-medical grade lanolin dramatically boosts the nourishment of Lips! while lactic acid ensures the single use pads in our Exfoliating Swipeys are gentle but thorough. And our Exceptionoil boasts certified Monoi Tiare for that genuine, dreamy paradise scent and silky, instantly-sink-into-the-skin texture.

ONLINE ONLY

Go-To is a purely online business; the ‘flagship’ store is gotoskincare.com. This
was a deliberate move to make the consumer experience easy, fun, mobile and accessible, and it aligns with the enormous trend towards online shopping. Of course, the buying experience and product delivery for Go-To is intended to surprise and delight as much as the products themselves.

Melbourne artist Allison Colpoys designed the packaging; the Go-To font was finger- painted to simulate the application of skin care, and the products make the most of soft coral, a colour that quite frankly, is spectacularly underrated. All Go-To copy and communication is cheeky and conversational following the discovery of an ancient scroll that said skin care was allowed to have personality and be fun.

RRPS FOR GO-TO SKIN CARE

Go-To Lips! 15g $15.95
Go-To Properly Clean 150ml $31.95
Go-To Very Useful Face Cream 50g $43.95
Go-To Exfoliating Swipeys 50 Pads $49.95
Go-To Exceptionoil 85g $54.95

Zoë pushed the Go-To launch back three times to ensure each product was right. They had to feel right, smell right, and most vitally, perform. Like any beauty editor she has high standards, which is why she had to triple-ensure her own products definitely weren’t shitty. And they’re not. In fact, some (“Zoë’s mum”) have said they’re rather lovely. Try them, why don’t you?


GO-TO PRODUCT RANGE


Lips! – By far one of our hero, signature products – Lips! is a deeply restorative, soothing and moisturising savior for dry and cracked lips, and a delightful way to maintain happy ones. Lips! uses only the most beneficial and potent ingredients: ultra-medical grade lanolin, Shea butter, Vitamin E, beeswax and a host of powerful oils (apricot kernel oil, sweet almond oil, evening primrose oil, pomegranate seed oil, calendula oil, jojoba oil, avocado oil) to ensure lips are deeply nourished, soothed, protected and revitalised. The finish is creamy, non-sticky and very pleasant indeed. Wear alone for a pretty sheen, or as a perfect base for lipstick. RRP $15.95, 15g. Available exclusively online at www.gotoskincare.com from 1st July 2014.



Properly Clean - a gentle cleanser that  swiftly removes grime, build-up, pollutants and makeup without stripping the skin or upsetting pH levels. Properly Clean uses gentle Willow Bark extract (nature’s salicylic acid) to keep oil in check and ensure skin is spotless without being dry or unbalanced. The all-natural sugar and coconut derived base is delivered in a velvety soft mousse foam which feels incredible on the skin, and leaves the complexion smooth, soft, hydrated and happy. RRP  $31.95, 150mL. Available exclusively online at www.gotoskincare.com from 1st July 2014.



Very Useful Face Cream -  an ultra-hydrating and lightweight all natural face cream that defends against premature ageing. Harnessing the extraordinary Amla berry, a power antioxidant with 30x more Vitamin C than oranges, Very Useful Face Cream sits beautifully under makeup, is a perfect daily moisturiser and is ideal for travel. Skin looks bright, happy and healthy, feels soft, smooth and supple, and is impeccably protected. RRP  $43.95, 50g. Available exclusively online at www.gotoskincare.com from 1st July 2014.



Exfoliating Swipeys  - The unique, single-use exfoliating face pads remove dead skin cells, refine skin texture, minimise the appearance of fine lines and moisturise in a flash, and all without harsh scrubbing. Each pad is soaked in gentle, naturally occurring AHAs (lactic acid) as well as ultra-hydrating almond oil, mandarin and lemon essential oils plus aloe vera to leave the skin fresh, happy and glowy. Used 2-3 times a week, Exfoliating Swipeys remove the confusion from exfoliating, ensure the skin is thoroughly clean and just make life a little easier. RRP $49.95, 50 wipes. Available exclusively online at www.gotoskincare.com from 1st July 2014.



Exceptionoil –  A luxurious and completely pure do-it-all balm/oil that smells like the kind of place you’d rather be, Exceptionoil heals and soothes dry skin, flyaway hair, cuticles, heels and all those ‘rough bits.’ Combining 10 potent skin-loving oils with a blend of butters and anti-oxidants to moisturise, protect, heal and calm the skin. The natural oils that are lost when skin is exposed to the sun, wind, cold, air-con, heaters and flying are replenished, and skin is left soft and hydrated. Lightweight carrier oils ensure a delicate texture and instant absorption. Brimming with certified Monoi de Tahiti (macerated gardenia blossoms in pure coconut oil) and boasting the prestigious Appellation of Origin logo, this luxurious, authentic skin balm is a fantastic multi-purposer and a travel staple.  RRP $54.95, 85g. Available exclusively online at www.gotoskincare.com from 1st July 2014.