Hydro-Plumping re-texturizing serum concentrate

Inspired by new Dermatology hydration procedures, this innovative formula anchors moisture deep within skin’s surface layers to address Age-Related Dehydration.

Claudia is a 32 year-old, healthy woman, who frequently uses anti-aging creams and serums to address newly formed fine lines and wrinkles. While she has begun to see improvement, she still feels as if her skin is missing its youthful, fresh-faced look.

A recent study showed that Claudia is not alone. In fact 73% of women in the US, 81% of women in Japan, 94% of women in Korea and 95% of women in China cited dull, tired looking skin as a serious skincare concern1. It turns out that Claudia and countless others are faced with “Age-Related Dehydration,” a condition that many Dermatologists are recently identifying as one of the key contributors to the appearance of aging skin. Age-Related Dehydration is caused by an imbalance of moisture within the skin that occurs as we age, making skin more prone to showing signs of aging sooner.

To address this concern, Kiehl’s chemists are proud to unveil the NEW Hydro-Plumping Re-Texturizing Serum Concentrate. This breakthrough, innovative formula is clinically demonstrated to help correct the signs of Age-Related Dehydration by “flooding” the deepest surface layers of dehydrated skin to restore vital moisture. The result is skin that appears more fresh, plump and youthful.

THE SCIENCE OF AGE-RELATED DEHYDRATION WITHIN THE SKIN

“As we age, the concentration of moisture-binding molecules within the skin progressively diminishes, allowing essential moisture to escape and making the skin prone to showing signs of age-related dehydration” shares Dr. Adam Geyer, Kiehl’s Consulting Dermatologist.

“A healthy, efficient stratum corneum should hold 10-15% of water, yet if it drops below 10% it then becomes dehydrated. To compensate for the lack of water in the stratum corneum, water moves up to the surface, ultimately creating an imbalance in the equilibrium of moisture within skin,” he continues. “This imbalance leads to dull, tired, rough looking skin, more visible fine lines, skin that is more susceptible to aging and an appearance that is older than it actually is.”

INNOVATION THAT GETS TO THE ROOT OF AGING SKIN

Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate was inspired by Dermatologist anti-aging hydration procedures, such as Juvederm® Hydrate, and is formulated with a potent complex of Plant-based glycerin - a natural “moisture magnet” and Shiso Leaf Extract, which helps protects the “anchoring” of deep moisture into the skin’s surface layers. This innovation, formulated after 29 trials, has been validated with excellent anti-aging hydration results sustained over a 72-hour period and skin penetration testing up to 10 layers2 in the Stratum Corneum.

Formulation of this sophisticated serum is an industry advancement

To achieve the significant hydration and penetration results, effectively addressing Age-Related Dehydration, Kiehl’s chemists first chose to formulate without waxes, eliminating any barriers, to ensure a more bioavailable preparation when applied on the skin. Second, the formula was developed with an internal water phase that is larger than the external phase to impart an incredibly lightweight texture that “bursts” on application. This internal water phase, which carries the key ingredients - Plant-based glycerin and Shiso Leaf - comprises 85 % of the emulsion. Comparatively, typical skincare emulsions are more balanced between the internal and external phase. Kiehl’s formula, with an 85% internal phase, was difficult to stabilize due to the high amount of internal phase. This structure ensures the formula is able to swiftly hydrate the deepest surface layers of dehydrated skin with measured penetration up to 10 layers2 in the Stratum Corneum.

Plant-based glycerin within the formula works in three key ways:

1. Glycerin is a “moisture magnet” and pulls essential moisture into skin
Plant-based glycerin is a time-tested, renowned skincare ingredient known for its highly efficacious hydrating benefits.
While some forms of glycerin are synthetic, the glycerin used in Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate is plant-based. It is hygroscopic, which means it absorbs water from the environment into the skin.

2. Glycerin facilitates healthy epidermal barrier function
Plant-based glycerin is naturally occurring and highly compatible with skin. Not only does it pull water into skin—it goes a step further, creating a ‘reservoir effect’ enhancing the water holding capacity of the skin, helping to promote skin elasticity and facilitating healthy epidermal barrier function.

3. Glycerin and its channeling within the skin is critical for proper hydration
Aquaporin channels play an important role in facilitating the passage of water and glycerin. In aging skin, levels of aquaporins are decreased, which can contribute to the increased incidents of dehydration with age. Glycerin is one of the key molecules, along with water, that is transported through aquaporin 3 channel (the most abundant aquaporin channel in the epidermis). Functioning aquaporins allow more water to flow in and out of cells. Glycerin has been found to help facilitate the transportation process and diffusion of essential hydration throughout different levels of skin’s surface layers.

Shiso Leaf Extract:

In young skin, Hyaluronic Acid is present in both the dermis and epidermis. In aging skin, less hyaluronic acid is present in the epidermis, making the remaining hyaluronic acid still present in the epidermal layer even more important to protect, ensuring the skin’s health and functionality. In-vitro data shows that Shiso Leaf Extract helps protect against the degradation of Hyaluronic Acid that naturally occurs in skin by decreasing the activities of hyaluronidase enzymes3, helping to anchor moisture where skin needs it most. Within the formula, Shiso Leaf Extract helps “anchor” moisture deep in the skin’s surface layers and is clinically demonstrated to help correct the signs of age-related dehydration.

“In developing this formula, our focus was not only to address existing signs of aging skin but to tackle one of the key causes” shares Dr. Geoff Genesky, Head of Kiehl’s Skin Care Laboratory. “Dermatologists have long considered dehydration as a factor that accelerates aging, yet it has often only been treated with procedures or simple moisturizing ingredients. This innovative formula acts on one of the key causes of dull, tired, aging skin to offer a clinically demonstrated anti-aging solution for customers of all ages.”

CLINICALLY DEMONSTRATED4 TO IMPROVE SKIN IN 1 WEEK

After 1 week, Kiehl’s Hydro-Plumping Re-Texturizing Serum Concentrate is clinically demonstrated to improve:

• skin texture (smoothness) by 30%
• the appearance of fine lines by 22%
• facial skin softness by 31%

After 4 weeks (% change from baseline):

• skin texture (smoothness) by 50%
• skin plumpness by 31%
• the appearance of fine lines by 29%
• skin bounce back by 20%
• skin radiance/luminosity by 26%
• skin softness by 40%

Hydro-Plumping Re-Texturizing Serum Concentrate
Suggested retail: $90.00
Available from October 20th 2014.
Kiehl’s is available from the flagship boutique in Britomart, Smith and Caughey’s, Ballantynes and Kirkcaldie & Stains.


DR. ADAM GEYER – KIEHL’S PRODUCT DEVELOPMENT CONSULTING DERMATOLOGIST


Dr. Adam Geyer, a board certified dermatologist specializing in medical and cosmetic dermatology, is one of Kiehl’s Consulting Dermatological experts with a special focus on product development. Dr. Geyer is a cum laude graduate of Harvard College. He attended the John Hopkins School of Medicine and was the recipient of the Massachusetts General Hospital’s Biomedical Research Career Award. He came to New York for his postgraduate training and completed a residency in Dermatology at the Columbia University Medical Center where he was selected as the chief resident in his final year. Most recently, he became a fellow of the American Academy of Dermatology and an Instructor in Clinical Dermatology at Columbia University. To date, Dr. Geyer has authored nearly twenty peer-reviewed journal articles and book chapters. In November 2009, Dr. Geyer opened Tribeca Park Dermatology, a medical and cosmetic dermatological practice in New York City, comprised of a team of leading physicians and specialists, and featuring the latest state-of-the-art skincare technology.

DR. GEOFFREY GENESKY – HEAD OF KIEHL’S SKIN CARE LABORATORY, RESEARCH AND INNOVATION MANAGER


Dr. Geoffrey Genesky is the Head of Laboratory, Skin Care Research & Innovation Manager for Kiehl’s Since 1851. He is an award-winning chemist specializing in skincare and sun care formulations. An Honors College graduate of the State University of New York at Buffalo, Dr. Genesky completed a Bachelor’s degree magna cum laude and was named the most outstanding chemical engineering student in his graduating class. He subsequently completed his doctorate at Cornell University in Chemical Engineering with a minor in Theoretical & Applied Mechanics. At Cornell, he focused on studying how the interactions between chemical structures affect their performance. Dr. Genesky has presented his research at conferences across the country. He has collaborated with experts from around the world in various fields to author articles in diverse and prestigious scientific journals. After joining Kiehl’s Since 1851, Dr. Genesky has given lectures at various events on laboratory processing tools, formulation innovations, and skin science.


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1 Survey of women online 18+ in the US (1084) , UK (1217), Japan (504) , Korea (252), China (538) between April 4th and April 21st, 2014. Respondents were randomly selected to be proportional to the demographic strata of their respective countries. The estimated sampling error is +/- : 2.5% in the US, 2.4% in the UK, 3.7% in Japan, 5.2% in Korea at a 90% confidence level. These statements conform to the principles of disclosure of the National Council on Public Polls.
2 Based on result of a stripping study done on surface layers of the skin (25 subjects)
3 The hyaluronidases are a family of enzymes that degrade hyaluronic acid.
4 Clinical evaluation by expert grader; panel of 58 female subjects, multi-ethnic.